A guest blog on the Law Society Gazette’s website says that writing pitches is not something that lawyers can afford to skate over.
The article, Pitch writing: because it’s worth it, was contributed by Rob Ashton, Emphasis’ chief executive. In it, he looks at why – far from being a waste of otherwise billable hours – a carefully put together and tailored pitch is actually a sound investment in your firm.
Much like death and taxes, for lawyers, pitch-writing is an inevitable part of life. And in today’s financial climate more than ever, the pitch can make or break a deal. It can do the same for your firm’s reputation. Find out exactly why by reading the blog in full.