About

Why Emphasis -- writing for business

Lots of companies offer business-writing training. We're different because we:

• train only in effective business writing
• only use specialist writing trainers
• tailor training to your needs
• analyse each delegate’s writing in detail
• train in small groups
• include continuous-learning resources
• offer full editorial consultancy, including style guide writing.

• Specialist trainers in writing for business

  • All our trainers are experts in writing for business, with a background in industries where writing is the main focus. So they are well equipped to handle even the trickiest writing queries and offer practical editorial advice.

    Naturally they all have solid written communication skills as well as excellent training abilities. Each will have gone through a rigorous training process and passed a six-stage series of tests before we'll consider them qualified to work for you. This process that can take up to six months.

• Tailored training

  • There's no point focusing on areas you already know well, nor on exercises or examples that are hard to apply to your particular work area.

    So we tailor all our effective writing training to your needs. We identify each individual's strengths and weaknesses to ensure the training is as productive as possible. And all the materials we provide are sector-specific: we will provide only material relevant to your company's business.

• Detailed individual analysis

  • We base all our writing training on a detailed individual (and confidential) analysis of documents from each delegate, complete with a graph to show which areas you most need to improve. This allows you to work on the areas you most struggle with, so that you make big improvements quickly.

• Excellent training ratios

  • We train only in small groups. So you can be sure you’ll get individual attention and time to work with the trainer to tackle your specific writing challenges.

• Continuous learning included

  • We'll never leave you high and dry. All delegates have access to our free continuous learning resources:

    • telephone and email support for a year after the course
    • our writing advice forum, Write Here
    • our writing skills blog, Write Now
    • our monthly tips e-bulletin, Write Away
    • our business writing podcast, Write On.
• Writing consultancy

  • As well as training, we offer a full editing consultancy service to make all your documents as effective as possible. We can edit or audit your company’s written output. Or we can write it for you.

    We can also provide your staff with essential resources – such as templates or a fully tailored style guide – to support their writing and your brand.