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High-impact business writing with AI

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Explore our range of courses, covering all topic areas of writing at work.

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Business report writing

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Bid, tender and sales-proposal writing

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Writing exceptional board reports

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Policy and procedure writing

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Storytelling in business

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High-impact business writing with AI

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Why humans beat the bots at creativity

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Is AI making our writing better – or worse? PR After Hours interview

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Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

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Business writing essentials

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Corporate communications

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Professional email writing

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Writing for marketing

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Writing to customers

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Writing to the board

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Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

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Blog

Management-speak: bull fighter

Management-speak is one of the biggest irritations in modern office life, regularly appearing near the top of surveys on workplace annoyances.

What is management-speak?

It isn’t quite the same as jargon, which, as a specialist language, can provide clarity and be a useful shorthand when used in the right context. Management-speak, on the other hand, is associated with pomposity, evasiveness, unoriginal thought and even dishonesty. In one survey, employees from various large companies confessed that they often used longwinded buzzwords and buzz phrases, even if they didn’t really understand them, when they hadn’t done their jobs properly – to disguise their failings and bluff their way out of it.

Why you should ditch it

The language you use will inevitably help others build up a picture of who you are and what your business is about. If you want your associates to see you as competent, trustworthy and clear-thinking, your writing style should reflect that.

Use our bull-busting PDF guide to rid your writing of clichés, duplicitous-sounding terms and unnecessary words.  To download it, click on the bull below.

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