Advertising

After Cadbury's, who's next?

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Cadbury’s Dairy Milk wrappers will no longer bear the long-standing slogan, ‘a glass and a half of full-cream milk’. Instead the less-than-lyrical – but doubtless much more scientifically accurate – ‘the equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate’ will appear in its place. The makers have clearly picked up […]

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Advertising for accuracy

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Cadbury’s Dairy Milk wrappers will no longer bear the long-standing slogan, ‘a glass and a half of full-cream milk’. Instead the less-than-lyrical – but doubtless much more scientifically accurate – ‘the equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate’ will appear in its place. The makers have clearly picked up […]

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Hurdling the Olympic word police

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Today, it’s exactly two years until the opening ceremony of the Olympics and the moment the eyes of the world turn towards London. However, advertisers not officially associated with the Games will have to duck and dive to be able to cash in on this attention without alerting the Olympic word police. That’s because a […]

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Writing effective marketing materials, Medtech Business

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Medical technologies may cross language barriers, but words are the building blocks of a marketing message. Rob Ashton of Emphasis explains how mastering writing skills can help you target and influence the right people. Your company has created an exciting medical innovation. Let’s say it’s a new technology that replaces faulty heart valves without the […]

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The language of advertising: innovative maverick or language outlaw?

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The power of language is often harnessed to persuade. And love them or hate them – it’s usually one or the other – advertisements certainly have a way of getting inside our heads. Not to mention getting us to take out our wallets. But how many rules do they break along the way? Actually – […]

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Don't monkey around with fonts

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According to children’s literacy website Reading Rockets, when kids start to read, they like to mirror the writing they see around them. So, if they see you writing a list, they may well write one too.   If you’re writing in your diary, they’ll probably have a pretend one too. Most parents will help their […]

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