Advertising for accuracy

Cadbury’s Dairy Milk wrappers will no longer bear the long-standing slogan, ‘a glass and a half of full-cream milk’. Instead the less-than-lyrical – but doubtless much more scientifically accurate – ‘the equivalent of 426ml of fresh liquid milk in every … Continue reading

Hurdling the Olympic word police

Today, it’s exactly two years until the opening ceremony of the Olympics and the moment the eyes of the world turn towards London. However, advertisers not officially associated with the Games will have to duck and dive to be able … Continue reading