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Archive for the ‘Letters and CVs’ Category

Sainsbury’s prove good PR is easy, tiger

Posted by Catie Holdridge

Have you heard about the tiger that’s turned into a giraffe?

The real story isn’t quite so magical as that sounds. But Sainsbury’s response to a letter from a little girl, which has now led them to change the name of their tiger bread to giraffe bread, was certainly inspired.

For those who missed it, the UK supermarket received a letter last May questioning the name of the pattern-crusted loaf: why call it ‘tiger’ when it was clearly not stripy? ‘It should be called giraffe bread’, the letter went on. ‘Love from Lily Robinson age 3½.’

What’s more, as of 31 January, it is – at least for now. A victory that may be for Lily (who actually ‘hasn’t got much time for’ the story, according to her mother’s blog, where the letters appeared). But it’s Sainsbury’s reputation that’s the real winner, as the story has become an internet sensation. And it’s all thanks to the well-judged and endearing reply that customer-service manager Chris King (age 27â…“) sent.

‘Thanks so much for your letter,’ he wrote. ‘I think renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?

‘It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.’

You’d also have to be pretty silly not to realise the power of social media now has over public opinion. (More than four thousand people Like the Chris King from Sainsbury’s is a legend Facebook page at the time of writing.)

Customer-service representatives probably spend most of their time appeasing angry and outraged letter-writers. But this is a great reminder that you can generate a lot of good feeling by making time for the sweet and silly correspondence too. That’s how you’ll really earn your stripes.

If you’re in the customer-service field, you might also like our article on how to make the most of positive correspondence: Now you’re talking my language.

Graduate positions

Posted by Catie Holdridge

For anyone graduating – or with offspring who are graduating – this year, you could be forgiven for thinking the future looks a little bleak.

The average graduate salary is likely to stay frozen at £25,000 for the second year running, according to research by the Association of Graduate Recruiters. There are also fewer jobs to be had. And the best that can be said is that the number of vacancies hasn’t fallen as sharply as predicted last year: the decrease was by just under nine per cent rather than the anticipated 25 per cent.

But competition will be extra fierce this year, because the job-hunting class of 2010 will be joined by around 53 per cent of 2009 graduates, who are still vying for positions.

Employers might welcome a bigger talent pool. But such a welcome is misplaced, at least according to one recruitment firm. ‘This rise in the quantity of applications has not brought a rise in quality,’ says ClodaghBannigan, head of client services at Alexander Mann. So it seems that increasing the size of the talent pool has just diluted the talent.

The advice is straightforward: the best approach is to carefully research roles and apply with thoughtful covering letters and tailored CVs. And, as ever, one of the first ways to guarantee your foot in the door (on the way to an interview) is to pay close attention to your writing.

Remember the basics too. You might have an exceptionally well put-together CV, full of pertinent experience and encouraging insights into your person. But all that will mean nothing if your application is thrown out based on the typo in the first line.

Literacy is a basic ‘hard skill’ that prospective employers will look for evidence of in your resume. Typos, spelling mistakes and errors in punctuation and grammar can all indicate sloppy attention to detail and won’t paint you as the kind of representative they’ll want in their company.

Until your interview, you are only as good as your paperwork (to quote the Recruitment & Employment Confederation). But a great CV can get you a chance to prove you are the right person for the job. So make sure yours is:

•    up to date
•    well-structured and clearly laid out: it implies a logical and considered thought process
•    full of objective, genuine evidence of your (relevant) experience and achievements
•    written in simple language and short sentences: waffle will get you nowhere
•    proofed, proofed and proofed again: check all grammar, punctuation and spelling, paying close attention to any contact details. Get someone else to check it too.

Writing to the Government

Posted by Catie Holdridge

Will you have something you just have to say to the next government of this country?

It seems fitting somehow (not sure why) to follow-up our last blog with a quick clarification on how to write to MPs.

After all, the wait is nearly over. The campaigning is all but finished. We know the results are a tough one to call, and that whoever rises victorious from the hustings will have some tough calls to make.

So if you’re interested in sharing opinions, suggestions, recommendations, congratulations, or even a selection of budget recipes with whichever party (or parties) makes it past the post, here’s how to do it.

It’s considerably more straightforward than politics.

Prime Minister

For the new/re-elected PM, begin your epistle, ‘Dear Mr [insert surname here]’, or even more simply: ‘Dear Prime Minister’. Finish ‘Yours sincerely’.

The Cabinet

For the rest of the Cabinet, it’s just ‘Dear [appointment]’. For example, ‘Dear Minister’, ‘Dear Home Secretary’, ‘Dear Lord Chancellor’, ‘Dear Under-Secretary’ and so forth. If the appointment in question is particularly long-winded, it’s better to use their name. ‘Yours sincerely’ is the sign-off.

Envelopes

Members of the Cabinet are known as ‘Right Honourable’. The formula for addressing them on the envelope is:

The Rt Hon [title] [name] [honours], MP, [appointment/position]

Bear in mind they may not have a title (eg ‘Sir’), or any honours (for example, KBE, CBE etc).

So the next PM’s envelope would read (in your best handwriting):

The Rt Hon [Gordon Brown/David Cameron/Nick Clegg/Shock outsider], MP, Prime Minister.

Democracy

Now, after you’ve written your X, you’ll be well-equipped to write anything else you feel you must. Before then, of course, there’s just the small matter of counting the votes.

And you can also always have your say on what appears here. Just leave a comment below, or contact us directly. Write Now aims to address any questions you may have about business writing: blogging with the people, for the people.

Writing to the Queen (and other titles)

Posted by Catie Holdridge

Ever wondered about the etiquette of address in letters?

Write Now reader Joanne King asked us for a guide to using salutations and ‘Yours sincerely/faithfully’ for titled individuals, such as service men and women, religious leaders and people who have been honoured or decorated.

Happy to oblige, Joanne.

It seems that the necessary formality of this task these days is not what it was, and the occasional slip will be more readily forgiven. But even in today’s informal, fast-paced, flick-a-switch world, the courtesy of addressing people correctly still counts.

Salutations

These days, ‘Dear’ is almost always the best place to start (rather than, say, ‘My lord’ or ‘Very Reverend Sir’). That is, unless you have cause to write to the Pope, in which case, you should begin ‘Your Holiness’ or ‘Most Holy Father’.

Religious leaders

Apart from when dropping an email to his Holiness, the best rule of thumb is to begin ‘Dear [position]’, so just ‘Dear Bishop’, ‘Dear Chief Rabbi’ or ‘Dear Vicar’ will suffice. For priests and rabbis, you might add their surname, eg ‘Dear Father Jones’.

Titled people

Here you will mostly find yourself writing (if not exclaiming) ‘Dear Lord’ (or ‘Dear Lady’), plus the surname, eg Dear Lord Albright. This rule goes for a peer, baron, viscount/viscountess and a marquess/marchioness. But there are some exceptions:

•    Earl/their wife – Dear Lord/Lady [place they are Earl ‘of’]
•    Duke/Duchess – Dear Duke/Duchess
•    Knight or Baronet – Dear Sir [first name], eg Dear Sir Sean (‘You’re still my favourite Bond…’)
•    Dame – Dear Dame [first name], eg Dear Dame Judi (‘Please petition to bring back Sean Connery…’)

Armed forces

These rules aren’t quite as strict as they once were, but politeness is still important. As, naturally, is rank, and it’s vital to note the differences between the different branches. For example, for a lieutenant in the Army, you write ‘Dear Mr [surname]’, while a Naval lieutenant should be greeted ‘Dear Lieutenant [surname]’.

Again, the general rule (no pun intended), is: ‘Dear [rank] [surname]’.

For the lowest ranks in each Force – a pilot or flying officer, a midshipman or a lieutenant (in the Army) – put ‘Dear Mr [surname]’.

And for the highest ranks, do your research and find out what titles they hold. An admiral, field marshal or RAF marshal would most likely also be a knight or a peer. Try to find out whether they prefer to be addressed by rank or as ‘Lord’ or ‘Sir’, and salute them accordingly.

Royals

Unfortunately, no-one but personal acquaintances should write directly to a member of the Royal Family. So if you are holding out to turn the tables on the Queen by sending her a one hundredth birthday card, along, perhaps, with a letter of commiseration for Prince Charles, you’ll actually need to send each letter to their Private Secretaries. Find out if this Secretary is male or female, then start your letter ‘Dear Sir’ or ‘Dear Madam’, and finish ‘Yours faithfully’.

Envelopes

It’s worth noting that although you don’t need to open your letter with the full name in the formal style, you should observe this on the envelope, including their full title plus any ranks, decorations or honours as applicable. For example, although your letter to the Archbishop of Canterbury began simply ‘Dear Archbishop’, the envelope would read: The Most Rev and Rt Hon the Lord Archbishop of Canterbury. And your Christmas card to Gordon Brown would be addressed to: The Rt Hon Gordon Brown, MP, Prime Minister (for now at least).

Sign-offs

The straightforward rule for writing to any of the above is that if you are writing to an unnamed ‘Sir’ or ‘Madam’, you use ‘Yours faithfully’. If you are addressing a specific person, whether by name or by title/position, you use ‘Yours sincerely’. (And you only need to capitalise the Y, never the first letter of the second word.)

Once again, the Pope is the exception (as well he might be). If you are Roman Catholic, finish with, ‘I have the honour to be, Your Holiness’s most devoted and obedient child’. If you aren’t, go with ‘I have the honour to be, Your Holiness’s obedient servant’. And try to resist the urge to put ‘hugs and kisses’.

More etiquette advice

Since the sheer quantity of titles out there could rival the shelves in Waterstone’s, it’s not possible to create an exhaustive guide here. But, if in doubt, every eventuality of etiquette for forms of address is available from the very polite people at Debrett’s.