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If you are looking for any business-writing course, UK specialists Emphasis can almost certainly help you.

Archive for the ‘News from Emphasis’ Category

Visit us at CIPD’s HR conference

Posted by Catie Holdridge

On April 6-7, you’ll be able to meet the Emphasis team. It’s your opportunity to talk to us face-to-face about your business-writing training needs – anything from courses for your latest intake of graduates to improving your company’s reports, and much more.

Come and see us on stand 620 at the HRD conference and exhibition, the latest event organised by the Chartered Institute of Personnel and Development. You can pre-book an appointment with us through our exhibitor profile – be sure to let us know the day and time you prefer.

Or, if you spot the Emphasis stand as you bounce between discussions, speakers and seminars, then do feel free to drop in.

Tune in to business-writing radio

Posted by Catie Holdridge

Now, we know it’s not considered good form to blow one’s own trumpet, but – just this once – we hope you’ll forgive us a little toot. We’ve produced something we think you’ll want to hear.

We’ve produced a podcast. And by gum, we’re really rather proud of it. Firstly (unlike some podcasts) it doesn’t sound like it was recorded in someone’s bedroom. Plus, it must be said: it’s got great credentials – presented by 6 Music’s Clare McDonnell, and produced by Melissa Da Silva, who spent 13 years working in BBC radio (and now also runs courses for us).

But the main reason for us polishing up our brass is that our podcast is actually (gasp) useful. For example, in October’s edition alone you’ll hear about how to get the best out of your emails, tips on defining your report’s core message, the low-down on the success of the Government’s swine flu leaflets and how to win a place on one of our courses. Phew.

Speaking of useful items, our podcast is just one aspect of our new support section on our recently souped up website. Check out the rest here.

Shall I compare thee to a summer’s day? Or would that be a late spring afternoon?

Posted by Barbara Wilson

Lots of people find the difference between a metaphor, a simile and an analogy a tad confusing. But there’s no need to get your undergarments in a twirl over this one. It’s relatively simple to explain … though much harder to do well.

Metaphors should make us see the picture the writer hopes to paint more clearly. They do this by connecting two familiar things which don’t literally go together, for example: a lion in battle, the Iron Curtain, nestling at the foot of the mountain.

But how easy is it to choose the right contrasting terms for successful imagery? One might prefer a crocodile to a lion to face down and defeat one’s foe, (the lion may well just look impressive, but leave the real hunt to their mate).  However, ‘he was a crocodile in battle’ just doesn’t cut it. Nor, come to think of it, does the Steel Curtain or the toes of the mountain.

Once we pop in ‘like’ or ‘as’, then the metaphor becomes a simile. ‘She was as brown as a Ronsealed shed door’, or ‘she had a pure white complexion – like a freshly boiled and peeled egg’, are technically correct but lack poetry. True, you won’t be accused of using clichés, but you probably won’t be transporting your reader to higher or nobler realms either.

One can think of an analogy as a kind of conceptual metaphor. They typically help people understand a scientific or legal point more easily or fully. The most common example of an analogy tends to be the old hazelnut of comparing the atom and the solar system, which shows patterns of similarity between how the two behave. This helps us visualise how far one is like the other, enabling us not only to understand the principles but also to memorise them more easily.

Used very sparingly, all the above can add spice and colour to your writing. But if in doubt, choose plainer language. And avoid clichés like the plague.

The Write Stuff

Posted by Tessa Gooding

When we offered 100 free copies of our 60-page style guide to our Wise Words readers recently, they were gone within the hour. In fact the offer was subscribed several times over.

If you were one of the disappointed ones, there’s good news: we’re making another hundred free copies available. Plus you can now sample the Emphasis style guide on our website.

Smooth operations

Posted by Catie Holdridge

There is a corner of Emphasis Towers dedicated solely to the behind-the-scenes team known as Operations.

We are the stage-hands to the trainers’ thespians; the gaffers to Client Relations’ stage directors. And while we may be hidden away like Quasimodo in his bell tower, we do have the pleasure of knowing it would be hard to pull off the show without us.

It is, of course, Client Relations who will venture out to meet you, get to know you and your business, and discover just how Emphasis can help to make your documents shine; our course developers who design a programme to move and motivate you to be the best business writer possible; and our trainers who will analyse your work and deliver the goods on the day.

We’re squirreled away in the midst of all this, gathering up the vital pieces of information like so many acorns for winter.  And we like to follow our own company’s advice in Operations Corner:

We’ll put the reader first by presenting you with only what you need to know to get everyone to where they need to be. We have the whys and hows, so we’ll just ask for your whos, wheres and whens.

We helpfully punctuate this with requests that guide you through: we’ll elicit writing samples; extract dates, timings, attendee and venue information – and you won’t feel a thing.

We’ll build a logical structure from one end of the process to the other – to the delegate list we add samples, to the samples we add graphs; we’ll print and bind the manuals, copy and file worksheets; we’ll send the trainer to you with everything they need to address all your business-writing needs.

On the day of your course, by the first chorus of: ‘So that’s how to use an apostrophe!’ we may not even be a speck in your memory.  But then a good operations team is like good writing: efficient, effective, invisible.