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If you are looking for any business-writing course, UK specialists Emphasis can almost certainly help you.

Archive for the ‘PDF downloads’ Category

In or on

Posted by Catie Holdridge

This may be a post mostly for our non-native English speaking readers. When to use in or on at any given moment is something native speakers give little thought to, simply because they’ve grown up hearing where these words slot in.

But it can be more confusing for those coming to the language later. And it’s hardly surprising, considering how many definitions these tiny but mighty words can carry. In can be an adverb, noun, adjective or preposition, while on can be an adjective, adverb or preposition. As prepositions alone, they each have over a dozen definitions.

Isabel from Natural England wrote in on the subject: ‘In Spanish, both translate as “en†and I am unsure when to use one or the other in many situations. Is it a matter of learning them by heart or are there any useful rules out there?’

The answer to that (perhaps unfortunately) lies somewhere in between. But for the most common areas where these two words share territory, this downloadable PDF will be a handy reference. Print it off, stick it on your wall or monitor, and the rules will soon be lodged in your mind.

Download In or on

Reader-profile questionnaire

Posted by Catie Holdridge

That business writing should be centred on the reader’s needs is not exactly earth-shattering news. But putting this maxim into practice is a different matter altogether.

Reader-centred writing

If you’re like most people, you’re much more likely to be focused on your own needs – such as impressing your manager or getting the task of writing a report off your to-do list – than on those of your audience. So you need to take definitive action to switch yourself out of this default position.

Nor is it enough to identify the areas of the subject that are going to be most useful to the reader(s). You also need to gauge their likely level of interest. And, of course, if they have very little interest in the subject, you will need to work extra hard to grab and keep their attention.

You can find out more about grabbing and keeping attention on our courses. But for now, you can download our free reader-profile questionnaire to help you focus on the needs of your audience.

The Write Stuff

Posted by Tessa Gooding

When we offered 100 free copies of our 60-page style guide to our Wise Words readers recently, they were gone within the hour. In fact the offer was subscribed several times over.

If you were one of the disappointed ones, there’s good news: we’re making another hundred free copies available. Plus you can now sample the Emphasis style guide on our website.