Our guest in this special episode of Communication Lab is Ryan Holiday, who dropped out of college at the age of 19 and went on to become global marketing director of American Apparel while still in his early 20s.
A sometimes secretive figure, he’s been behind major publicity coups, including orchestrating a fake smear campaign for one of his own clients – the controversial American author Tucker Max.
With no budget, and in under two weeks, he secured coverage in everything from the Chicago Tribune to the Washington Post. All of which is covered in his new book, Trust me, I’m lying – confessions of a media manipulator.
In this hard-hitting exclusive interview, he reveals why he’s finally stepping out from the shadows.
The internal league table of page views for each Gawker.com blogger is at www.gawker.com/stats
07 / 11 / 11
Communication Lab 1: introduction
Subscribe via RSS / iTunes | Download | All podcasts 34 minutes In this series of lively podcasts, Emphasis CEO and former scientist Rob Ashton puts language under the microscope, over a Bunsen burner and quite possibly into one of those things that looks like a high-tech salad spinner. Along with developer Andy White and […]
21 / 11 / 11
Communication Lab 2: the secret life of pronouns
Subscribe via RSS / iTunes | Download | All podcasts 32 minutes Rob Ashton and Andy White discuss the secret life of pronouns, proofreading tips and why the Freedom of Information Act may have taken all the excitement out of government communications. Further reading Hear something you want to know more about? Here are some […]