Bid, tender and sales-proposal writing course
This is an intensive, practical, no-nonsense bid-writing course, delivered by an expert trainer.
Writing a tender or bid in response to an invitation to tender (ITT) or request for proposal (RFP) is often a key part of winning new business, especially for larger contracts. Even when a contract is not put out to tender, winning the business still frequently involves writing a sales proposal.
Yet many people see it as a chore – an obstacle between the ‘real’ work of meeting the client and the end goal of closing the sale. Little wonder when the formal bid-writing process can seem like a marathon compliance exercise that leaves little room for persuasion and sales skills.
Silent salesforce
Yet when responding to an RFP or ITT, good tender-writing skills are essential: you won't even get past the pre-qualification stage if your bid writing lets you down. And perfecting the art of good sales-proposal writing can be the weapon in your sales armoury that gives you the edge over your rivals. What's more, a clutch of well-written bids can act as a kind of silent salesforce, moving you closer to a sale even while you’re busy pursuing other opportunities.
Towards successful tender writing
This course really will help you steal a march on your rivals next time you find yourself writing a tender. You'll discover how to hook your prospect in and guide them through the decision process, and maximise the chances of them awarding you the business. In short, it's designed to make writing a tender, bid or sales proposal quick, easy and effective.
Call us on +44 (0)1273 732 888 or email us to find out more.
What you'll learn
This one-day tender- and bid-writing course will show you how to:
- set a clear objective
- build a persuasive structure
- get your key sales messages across
- focus on the ‘win’ themes
- use executive summaries to sell to decision makers
- write persuasively at all times
- manage multiple contributions to the bid-writing process
- choose an appropriate style for tender writing, bid writing and other forms of proposal
- address the client’s or prospect’s needs
- establish and build rapport
- write confidently and clearly, for impact
- construct sound, clear sentences
- ensure your grammar and punctuation don’t let you down
- choose a clear, consistent layout
- use graphics to draw clients in to the sales document
- focus on relationship building and speed up the sale.
Download a PDF about this course, including a course outline.
Who is this course for?
This bid, tender and sales-proposal writing course is suitable for anyone who has to write persuasively to win business, whether that’s responding to a formal request for proposal (RFP) or invitation to tender (ITT), or writing a proposal to your own structure as part of the sales process.
