Company Courses

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Persuasive project proposal writing

Many good ideas go to waste simply because people can't sell them to key decision-makers. That's why writing business proposals that work is an essential skill for managers and their teams. How compelling is your case? Will it get you what you want? 

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Constructing a persuasive argument

In this intensive proposal-writing course, we reveal how to write powerful arguments that promote the benefits of any kind of project. The course combines persuasive tips and tricks for writing a business case with practical exercises to help you master writing business proposals. The aim is to get your project the thumbs up.

Picking the right project proposal-writing course

This session covers all the essential elements of writing a business case easily and successfully. Our proposal-writing training will give your project the kick start it deserves. For help with tenders, bids and new sales proposal writing, see our separate course, High-impact bid, tender and sales-proposal writing.

Call us on +44 (0)1273 732 888 or email us to find out more.

What you'll learn

This one-day proposal-writing course will show you how to:

  • set a clear objective
  • make your proposal reader-centred
  • choose an appropriate style
  • encourage all decision makers to read your proposal
  • establish the need for what you are proposing
  • build a logical, persuasive business case for your idea
  • establish and build rapport
  • give the document more impact
  • write confidently and clearly
  • construct sound, clear sentences
  • leave a positive last impression.

Download a PDF about this course, including a course outline.


Confidential writing analysis and questionnaire

Expert trainers

Supporting you after the course

For more information about how we can help you or your colleagues write better project proposals, talk to us on +44 (0)1273 732 888 or send us a message.

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