Writing for the media
Getting the right message across isn’t always easy. Ask any politician. The power of the media to influence public opinion is immense. But how do you make sure people hear what you’re saying? Or that you actually say what you think you’re saying?
Press-release writing
This intensive, practical media-writing course will walk you through writing press releases that pack a punch. We’ll also look at what makes news and how to build a good story – whether you’re writing for the nationals, company newsletters or new media. Writing experts will analyse your copy to ensure it is tight, compelling and accurate. And that editors want to read it.
Writing feature articles
Writing for the media is about more than just grabbing headlines. This is also a news and feature-writing course that will equip you with the tools you need to write engaging and informative articles. From showing you how to write a compelling intro to using pace to retain reader interest, we make writing feature articles accessible and fun.
Call us on +44 (0)1273 732 888 or email us to find out more.
What you'll learn
On this one-day course on writing for the media, you will find out how to:
- determine what journalists – and their readers – want
- use the 12 core news values to generate stories
- spot the best angle
- structure for instant news
- write features: intros and endings
- use four ways to grab attention
- use four ways to go out with a bang
- write tighter copy
- keep your target readers in mind
- make your writing active
- use plain English (without dumbing down)
- structure your sentences for easy reading
- brush up on punctuation and grammar.
Download a PDF document about this course, including a course outline.
Who is this course for?
This media-writing course is suitable for anyone who writes for an external audience, but will particularly benefit those working in communications or web teams.
