Writing web copy with clout
In
the past few years, writing web copy has become a core marketing skill.
Potential clients will often look at your website before they do
anything else, so it’s vital that they like what they see.
View course details
What makes good web-content writing?
Writing
for the web calls for some very specific skills. This one-day,
intensive web-writing course will explain what these are and how web-content writing differs from other kinds of writing. It will equip you
with the know-how to attract visitors to your site and keep them there
for as long as possible. And make them come back. In short, our web-writing training can help you to create a more ‘sticky’ website.
Call us on +44 (0)1273 732 888 or email us to find out more.
What you'll learn
Packed with trade secrets from the UK's best web writers, our highly practical web-writing course covers:
- making an impact – grabbing readers in the first five seconds
- visitor focus – making site content reader-driven
- information islands – giving each section and page a logical structure
- making the most of hypertext links
- keeping people reading, by making content 'flow'
- maximum readability – choosing the words that make a difference
- using punctuation logically and helpfully
- maintaining credibility – avoiding common grammar traps.
Download a PDF about this course, including a course outline.
Confidential writing analysis and questionnaire
Our unique writing analysis will give you the confidence and focus you need to improve your writing efficiently and effectively. Because it focuses on no fewer than 15 specific business-writing skills, you'll discover your strengths as well as areas for improvement.
You'll also receive a questionnaire ahead of the day so you can let the trainer know exactly what you want to achieve. Taken together, these ensure that no delegate gets left behind and everyone benefits from training appropriate to their level.
We take your privacy seriously, so your results won't be shared with other delegates (unless you choose to do so yourself). And if you give us any sensitive documents to analyse, we will be happy to sign a non-disclosure agreement.
Expert trainers
All our trainers are experts in writing for business, with a background in industries where writing is the main focus. So they are well equipped to handle even the trickiest web-writing queries and offer practical advice.
Each must go through rigorous selection and training processes, and pass a six-stage series of tests, before we consider them qualified to work for you.
Find out more about our trainers.
Supporting you after the course
We provide a year's phone and email support after the course, so you can return to your desk confident you'll continue to get the help you need. You'll be able to write web copy with peace of mind, knowing that whatever your query, you'll be within easy reach of the solution.
And we'll be happy to arrange further post-course analysis, training and coaching specific to your needs if you want it, to ensure you gain maximum long-term benefit.
For more information about how we can help you or your colleagues write better web copy, talk to us on +44 (0)1273 732 888 or send us a message.
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