Writing web copy with clout
In the past few years, writing web copy has become a core marketing skill. Potential clients will often look at your website before they do anything else, so it’s vital that they like what they see.
What makes good web-content writing?
Writing for the web calls for some very specific skills. This one-day, intensive web-writing course will explain what these are and how web-content writing differs from other kinds of writing. It will equip you with the know-how to attract visitors to your site and keep them there for as long as possible. And make them come back. In short, our web-writing training can help you to create a more ‘sticky’ website.
Call us on +44 (0)1273 732 888 or email us to find out more.
What you'll learn
Packed with trade secrets from the UK's best web writers, our highly practical web-writing course covers:
- making an impact – grabbing readers in the first five seconds
- visitor focus – making site content reader-driven
- information islands – giving each section and page a logical structure
- making the most of hypertext links
- keeping people reading, by making content 'flow'
- maximum readability – choosing the words that make a difference
- using punctuation logically and helpfully
- maintaining credibility – avoiding common grammar traps.
Download a PDF about this course, including a course outline.
Who is this course for?
This web copywriting course is suitable for editors, webmasters, administrators, writers, technicians and designers – in short, anyone who deals with web content. We can also help all you bloggers out there who need guidance on more informal web writing.
