Writing for internal audiences
Keeping your internal stakeholders engaged with your communications can help boost staff-retention levels, increase productivity and minimise risk from non-compliance with key internal procedures.
It’s as important to get your messaging right internally as it is when dealing with the public, customers or the media.
On this course, we’ll show your team how to do this, whether they’re writing emails, producing an internal newsletter, creating user guides for staff or updating the company intranet.
They’ll learn essential techniques, including writing with empathy for employees, achieving positive outcomes when delivering bad news and writing for different channels, such as intranet, instant messaging and email.
By the end of the training, attendees will be able to:
|strip away the jargon to make content accessible and easy to read for all internal audiences|
|engage their audience and put key information first|
|build a logical structure for all internal communications|
|think about the audience they are writing for (such as the level or location of staff) and tailor their internal communications accordingly|
|use different channels more effectively|
|deliver key messages – whether good or bad – in a way that achieves a positive response from your employees|
|avoid common grammar traps and proofread communications for errors.|
Learn all about this courseGet the full course guide (PDF)