Engage your audiences with exceptional online writing

Enquire now

Writing for online audiences

Who is it for?
Anyone who needs to write digital content, including writing for websites, intranets, social media, blogs or any other online channel.

What level is it for?
Any level. We tailor the content to meet participants’ needs, communications and backgrounds.

When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.

Course length
Flexible, typically one day.

Delegates
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates.

Let’s talk about your course

Enquire now

Increasingly, professionals in almost any department may be called on to write online content.

And with more and more digital content being produced globally, it’s more important than ever that your online writing stands out.

This day of targeted training is designed to dramatically improve the return from your investment in online communication channels. It helps you understand how to engage your audiences online to keep them coming back for more.

We can also tailor the course to focus on the specific online channels that you are using, such as writing for Facebook, Twitter and LinkedIn.

By the end of the training, attendees will be able to:

understand the different techniques required for writing engaging digital content
win their readers’ attention by understanding the psychology of great headlines
build a logical structure for all their online content
think about their different audiences and adapt their writing style to the online channel they’re using
write online content that will keep their audience coming back for more
use search engine optimisation (SEO) techniques to get noticed by search engines
avoid common grammar traps and proofread digital content for errors.

Learn all about this course

Get the full course guide (PDF)http://www.writing-skills.com/wp-content/uploads/2017/12/Writing-for-online-audiences3.pdf

Enquire about this course

Call +44 (0)1273 732 888 or send us a message