Writing for social media course
More and more teams need to write on social media – to talk to clients, influence conversations and expand the reach of their brand.
This course will show your team how to write posts that get noticed and shared, and how to join in with the conversations that follow – all while achieving your business goals.
By the end of the training, attendees will be able to:
|understand the fundamentals of social media|
|understand their audience and how to reach them|
|write for different channels (including LinkedIn, Facebook and Twitter)|
|define what counts as ‘good content’ through being focused on their readers|
|use the right style and tone for your organisation|
|plan and schedule content using an editorial calendar|
|reply to comments and complaints effectively and empathetically|
|promote content across channels.|
Learn all about this courseGet the full course guide (PDF)