Writing to communicate change
Changing the way people work or how organisations deliver services requires significant investment. Without effective communications, this investment can be wasted.
Keeping your internal stakeholders informed and supported through change is critical, and this requires strong, clear and, at times, compassionate writing. It is a fundamental of good change management and of communicating change in an organisation.
This course covers essential techniques, including writing with empathy for your employees, achieving positive outcomes when delivering bad news and writing for different channels such as intranet, instant messaging and email.
By the end of Writing to communicate change, attendees will be able to:
|understand the emotions employees experience when faced with change and tailor their writing accordingly|
|remove ‘project speak’ and make content accessible and easy to read for all internal audiences|
|build a logical structure for all change communications|
|learn how to get key messages read by audiences at different levels within an organisation|
|use different channels more effectively|
|deliver key messages – whether good or bad – in a way that achieves a positive response from your employees|
|avoid common grammar traps and proofread internal communications content for errors.|
Learn all about this courseGet the full course guide (PDF)