Writing to influence policy
Turning in-depth research into compelling reports that will influence policymakers requires a clear, concise and persuasive writing style.
We’ll help your team to identify their key messages and the ‘so what’ factor in the reports they write to inform and influence policy. By profiling their audience and learning how to adapt their writing for their intended readers, your team will make sure their research and analysis will be understood – and acted on.
By the end of the training, attendees will be able to:
|identify compelling key messages and put recommendations up front|
|strip out overly academic writing and adopt a succinct, punchy style|
|write in clear, straightforward language suited to the intended readers|
|plan and build an effective structure in order to inform|
|construct a persuasive argument in order to influence|
|know what to put in – and what to leave out – to make their case|
|use graphics and data effectively to support the narrative|
|write in a consistent voice, using your house style as necessary|
|ensure accuracy in their punctuation and grammar.|
Learn all about this courseGet the full course guide (PDF)