Writing with empathy
Writing with empathy can help you connect with your audience and grow their loyalty, turning them into advocates and strengthening your brand. And, luckily, empathy is something we can all learn and improve on.
We’ll help your team understand the importance of empathy and how to apply it in their writing. This course will help them focus on who they are writing to, structure their communication effectively, and adopt the right tone of voice to harness the power of empathy.
By the end of the training, attendees will be able to:
|use empathy to connect with customers|
|build a logical structure for every communication|
|always adopt the right tone, including when offering an apology|
|deal with any legal or compliance wording|
|write clearer letters and emails that result in fewer escalations|
|use correct grammar and punctuation.|
Learn all about this courseGet the full course guide (PDF)