Writing for the web course

We all read content on the web. But, increasingly, professionals in almost any department are called on to write web content, too.

And this can include almost any kind of writing – it could be blogs, intranet pages, marketing copy or anything else that fits in the four borders of a web browser.

Whatever kind it is, web writing requires solid writing skills – skills you may have found you need to improve in. That’s why we’ve designed a day of targeted training that will dramatically improve the effectiveness of your web writing.

By the end of the web-writing training, you will be able to:

 win your readers’ attention by understanding the psychology of great headlines
 engage your audience and put key information first
 build a logical structure for all your web pages
 make the most of links to create pages that are as useful as possible
 write pages that your visitors will want to read
 use search engine optimisation (SEO) techniques to get noticed by search engines
 avoid common grammar traps and learn how to proofread pages for errors.


Download a PDF about this course, including a course outline.


Course location, booking and dates

You can see a full listing of dates for the course below. You can also register your place and book online. We accept payment by credit card, debit card or invoice.

If you’d like to book over the phone, please call us on +44 (0)1273 732 888.

We run this web-writing course in central London:

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Course Location Dates Price exc. VAT   Status
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Confidential writing analysis and questionnaire


Our unique writing analysis will give you the confidence and focus you need to improve your web writing efficiently and effectively. Because it focuses on 15 specific web-writing skills, you’ll discover your strengths as well as areas for improvement.

You’ll also receive a questionnaire ahead of the day so you can let the trainer know exactly what you want to achieve. Taken together, these ensure that no delegate gets left behind and everyone benefits from training appropriate to their needs. We take your privacy seriously, so your results won’t be shared with other delegates. And if you give us any sensitive documents to analyse, we will be happy to sign a non-disclosure agreement.

Expert trainers

All trainers on this course are experts in writing for the web, with a background in industries where writing is the main focus. So they are well equipped to handle even the trickiest web-writing queries and offer practical advice. Each must go through rigorous selection and training processes, and pass a six-stage series of tests, before we consider them qualified to work for you.

Meet our trainers

Professionally bound course manual and helpline support

We won’t leave you high and dry after the course. Our professionally bound course manual will contain all your notes, as well as detailed summaries of our techniques for better writing for the web. You’ll also have free helpline support for a year after the course – so whatever your question, you’ll always be within easy reach of an answer.

Price and booking

The course is £495 + VAT. We offer a discount if you book two or more delegates.

You can book using the table above. Alternatively, call us on +44 (0)1273 732 888 or send us a message.