Customer-centred letter writing
Despite email, letters are still a vital communication channel between an organisation and its customers. In fact, we probably pay more attention now to letters than ever before. (The excitement of opening the envelope, perhaps?)
Yet business letter writing is becoming a lost art. Once a fundamental professional skill, many now approach formal letter writing with a mixture of caution and confusion.
Handling customer complaints
A customer who complains will tell up to nine other potential customers of their grievance. That’s publicity that you could do without.
But handle the complaint well, and they’ll spread good news instead. This lively letter-writing skills course shows you how to deal with even the most difficult customer, avoid problems escalating and increase goodwill.
Writing a formal letter
Happily, not all letters are complaints. But the golden rule of any formal letter writing is to remember that there is a person behind each one.
Call us on +44 (0)1273 732 888 or email us to find out more.
- What you’ll learn
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On this highly practical one-day course, a writing specialist will show you how to:
- structure for success
- understand business letter writing etiquette
- put the reader first
- get the customer 'on side' in the first paragraph
- end on a positive note
- defuse difficult situations
- write confidently and clearly
- deliver negative news
- make the most of good news
- structure sentences effectively
- avoid the letter writing jargon trap
- avoid common grammar traps
- punctuate perfectly.
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Sample writing courses
- Business report writing
- A must for producing concise, well-organised reports
- Customer-centred letter writing
- How to handle complaints and get the tone right with formal letters
- Effective email writing
- Making sure your messages are read – and acted on
- Effective team communications: creating a voice
- How to edit sensitively and manage multiple contributions
- Essential grammar and punctuation training
- Refresher session on all the basics you never learnt at school
- High-impact business writing
- How to get your documents read first: planning, structure and using plain English
- High-impact presentation writing and speech writing
- The secrets behind confident, compelling public speaking
- High-impact tenders and writing sales letters
- The best option if you need to persuade or influence people
- Persuasive project proposal writing
- Maximising your chances of getting your project off the ground
- Technical writing
- Communicating complex information concisely – without dumbing down
- Writing for the media
- Tips and technique for writing news, features and press releases
- Writing for the public sector
- Ensuring your voice is heard by the right people in the right way
- Writing web content with clout
- Does what it says on the tin
