High-impact tender and sales proposal writing
Writing a tender or bid is a key part of winning new business, just as writing a sales proposal can be. Yet many people see it as a chore – an obstacle between the ‘real’ work of meeting the client and closing the sale.
If you’re one of them, you’re not alone. View course details
Silent salesforce
However, perfecting the art of good sales proposal writing can move you closer to a sale even while you’re busy pursuing other opportunities.
And when responding to a request for proposal (RFP), good tender writing skills are essential: you won't even get past the pre-qualification stage if your bid writing lets you down.
Towards successful tender writing
This course really will give you the winning edge next time you find yourself writing a tender. You'll discover how to hook your prospect in and guide them through the decision process, and maximise the chances of them awarding you the business. In short, it's designed to make writing a tender, bid or sales proposal quick, easy and effective.
Call us on +44 (0)1273 732 888 or email us to find out more.
- What you'll learn
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This one-day tender and bid writing course will show you how to:
- set a clear objective
- build a persuasive structure
- get your key sales messages across
- focus on the ‘win’ themes
- use executive summaries to sell to decision makers
- write persuasively at all times
- manage multiple contributions to the bid writing process
- choose an appropriate style for tender writing, sales letters and other forms of proposal.
- address the client’s or prospect’s needs
- establish and build rapport
- write confidently and clearly, for impact
- construct sound, clear sentences
- ensure your grammar and punctuation don’t let you down
- choose a clear, consistent layout
- graphics to draw clients in to the sales document
- focus on relationship building and speed up the sale.
Download a PDF about this course, including a course outline.
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- Who is this course for?
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This tender and sales proposal writing course is suitable for anyone who has to write persuasively to win business, whether that’s responding to a request for proposal (RFP); writing a tender; writing a sales proposal; or writing a brief sales letter.
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