High-impact tenders and writing sales letters
Good tender writing is crucial
Writing a tender or bid is a key part of winning new business, just as writing sales letters can be. Yet many people see it as a chore – an obstacle between the ‘real’ work of meeting the client and closing the sale.
If you’re one of them, you’re not alone.
Silent salesforce
But perfecting the art of good sales proposal writing can move you closer to a sale even while you’re busy pursuing other opportunities. A cracking sales letter keeps on working long after you’ve stopped talking.
And for formal tender writing, good drafting skills are essential: you won't even get past the pre-qualification stage if your bid writing lets you down.
Gain the winning edge
This course really will give you the winning edge next time you find yourself writing a tender. You'll discover how to hook your prospect in and guide them through the decision process, and maximise the chances of them awarding you the business. In short, it's designed to make writing tenders and sales letters quick, easy and effective.
Call us on +44 (0)1273 732 888 or email us to find out more.
- What you'll learn
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Suitable for anyone writing or contributing to proposals, competitive bids or other sales documents, this one-day tender and sales-proposal writing course will show you how to:
- set a clear objective
- build a persuasive structure
- get your key sales messages across
- focus on the ‘win’ themes
- use executive summaries to sell to decision makers
- write persuasively at all times
- manage multiple contributions to the bid writing process
- choose an appropriate style for tender writing, sales letters and other forms of proposal.
- address the client’s or prospect’s needs
- establish and build rapport
- write confidently and clearly, for impact
- construct sound, clear sentences
- ensure your grammar and punctuation don’t let you down
- choose a clear, consistent layout
- graphics to draw clients in to the sales document
- focus on relationship building and speed up the sale.
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Sample writing courses
- Business report writing
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- Effective email writing
- Making sure your messages are read – and acted on
- Effective team communications: creating a voice
- How to edit sensitively and manage multiple contributions
- Essential grammar and punctuation training
- Refresher session on all the basics you never learnt at school
- High-impact business writing
- How to get your documents read first: planning, structure and using plain English
- High-impact presentation writing and speech writing
- The secrets behind confident, compelling public speaking
- High-impact tenders and writing sales letters
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- Technical writing
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- Writing for the media
- Tips and technique for writing news, features and press releases
- Writing for the public sector
- Ensuring your voice is heard by the right people in the right way
- Writing web content with clout
- Does what it says on the tin
