Writing web content with clout
In the past few years, writing web copy has become a core marketing skill. Potential clients will often look at your website before they do anything else, so it’s vital that they like what they see.
What makes good web copy?
Writing web copy – good web copy – calls for some very specific skills. This one-day, intensive writing for the web course will explain what these are and how web content writing differs from other kinds of writing. It will equip you with the know-how to attract visitors to your site and keep them there for as long as possible. And make them come back.
Who needs it?
Anyone who deals with web content. This web copywriting course is suitable for editors, webmasters, administrators, writers, technicians and designers. We can also help all you bloggers out there who need guidance on writing more informal web content.
Call us on +44 (0)1273 732 888 or email us to find out more.
- What you'll learn
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Packed with trade secrets from the UK's best web writers, our highly practical web-writing course covers:
- making an impact: grabbing readers in the first five seconds
- visitor focus: making site content reader-driven
- information islands: giving each section and page a logical structure
- making the most of hypertext links
- keeping people reading, by making content 'flow'
- maximum readability: choosing the words that make a difference
- using punctuation logically and helpfully
- maintaining credibility: avoiding common grammar traps.
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Sample writing courses
- Business report writing
- A must for producing concise, well-organised reports
- Customer-centred letter writing
- How to handle complaints and get the tone right with formal letters
- Effective email writing
- Making sure your messages are read – and acted on
- Effective team communications: creating a voice
- How to edit sensitively and manage multiple contributions
- Essential grammar and punctuation training
- Refresher session on all the basics you never learnt at school
- High-impact business writing
- How to get your documents read first: planning, structure and using plain English
- High-impact presentation writing and speech writing
- The secrets behind confident, compelling public speaking
- High-impact tenders and writing sales letters
- The best option if you need to persuade or influence people
- Persuasive project proposal writing
- Maximising your chances of getting your project off the ground
- Technical writing
- Communicating complex information concisely – without dumbing down
- Writing for the media
- Tips and technique for writing news, features and press releases
- Writing for the public sector
- Ensuring your voice is heard by the right people in the right way
- Writing web content with clout
- Does what it says on the tin
