Writing for the media
Getting the right message across isn’t always easy. Ask any politician. The power of the media to influence public opinion is immense. But how do you make sure people hear what you’re saying? Or that you actually say what you think you’re saying?
Press -release writing
This intensive, practical media-writing course will walk you through writing press releases that pack a punch. We’ll also look at what makes news and how to build a good story – whether you’re writing for the nationals, company newsletters or new media. Writing experts will analyse your copy to ensure it is tight, compelling and accurate. And to make sure that editors read it.
Writing feature articles
But it takes more than just banging out the headlines. This news and feature-writing course will also equip you with the tools you need to write engaging and informative articles.
Call us on +44 (0)1273 732 888 or email us to find out more.
- What you'll learn
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On this one-day writing for the media course, you will find out how to:
- determine what journalists – and their readers – want
- use the 12 core news values to generate stories
- spot the best angle
- structure for instant news
- write features: intros and endings
- use four ways to grab attention
- use four ways to go out with a bang
- write tighter copy
- keep your target readers in mind
- make your writing active
- use plain English (without dumbing down)
- structure your sentences for easy reading
- brush up on punctuation and grammar.
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Sample writing courses
- Business report writing
- A must for producing concise, well-organised reports
- Customer-centred letter writing
- How to handle complaints and get the tone right with formal letters
- Effective email writing
- Making sure your messages are read – and acted on
- Effective team communications: creating a voice
- How to edit sensitively and manage multiple contributions
- Essential grammar and punctuation training
- Refresher session on all the basics you never learnt at school
- High-impact business writing
- How to get your documents read first: planning, structure and using plain English
- High-impact presentation writing and speech writing
- The secrets behind confident, compelling public speaking
- High-impact tenders and writing sales letters
- The best option if you need to persuade or influence people
- Persuasive project proposal writing
- Maximising your chances of getting your project off the ground
- Technical writing
- Communicating complex information concisely – without dumbing down
- Writing for the media
- Tips and technique for writing news, features and press releases
- Writing for the public sector
- Ensuring your voice is heard by the right people in the right way
- Writing web content with clout
- Does what it says on the tin
