Featured course

Gary delivering a business-writing course

High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

$

Bid, tender and sales-proposal writing

$

Writing exceptional board reports

$

Policy and procedure writing

$

Storytelling in business

$

High-impact business writing with AI

$

View all courses

$
Low angle view of a dog and its owner walking in the countryside

Why humans beat the bots at creativity

Interview still of host J. Alex Greenwood and guest Rob Ashton, with YouTube play button

Is AI making our writing better – or worse? PR After Hours interview

Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

AI

$

Bids and proposals

$

Business report writing

$

Business writing essentials

$

Corporate communications

$

Professional email writing

$

Technical writing

$

Writing for marketing

$

Writing to customers

$

Writing to the board

$

FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

Explore our FAQs

$

Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

Our pricing

$

Our approach

$

Our writing analysis

$

Coaching enquiry

$

AI Ready

$

Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

Our story

$

Our people

$

Our clients

$

Case studies

$

Courses

Resources

FAQs

About Us

Blog

Fewer numbers without language

Those who see themselves more as ‘number people’ than ‘word people’ might be surprised to learn that their understanding of numbers is actually dependent on language.

New research has found that, without language, it is impossible to properly comprehend larger quantities. The findings come from a study, published in the Proceedings of the National Academy of Sciences, of a deaf community in Nicaragua. With no knowledge of Spanish or formal sign language, these people have created their own signing system; but it doesn’t include vocabulary for numbers. This is despite the fact that they live and work in a numerate society.

During the experiments, members of the group often lost track of specific numbers above three. In one test, participants were asked to respond to taps on the hand by tapping the same amount back, but they tended to be out by one or two. ‘They’re not wildly off,’ says Elizabet Spaepen, the lead researcher. ‘They can approximate quantities, but they don’t have a way of getting to the exact number.’

Although humans have been shown to have an innate numerical understanding, we are only naturally adept at understanding small numbers and estimating large ones. We need words in order to bridge that gap.   ‘What language does is give you a means of linking up our small, exact number abilities with our large approximate number abilities,’ says Daniel Casasanto, a researcher at the Max Planck Institute for Psycholinguistics in the Netherlands.

And we wouldn’t be where we are today without this vital link.   ‘It has been the tool that gave rise to the society we live in,’ Casasanto says. ‘The skyscrapers we work in and the computers that we’re talking on right now — all of these things are possible because of exact large number and humans’ ability to manipulate them.’

Something to consider next time you’re managing your portfolio, balancing your chequebook, or sharing out M&Ms in the office.

Subscribe

Expert advice to your inbox