Communication Lab 7: confessions of a media manipulator

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Our guest in this special episode of Communication Lab is Ryan Holiday, who dropped out of college at the age of 19 and went on to become global marketing director of American Apparel while still in his early 20s.

A sometimes secretive figure, he’s been behind major publicity coups, including orchestrating a fake smear campaign for one of his own clients – the controversial American author Tucker Max.

With no budget, and in under two weeks, he secured coverage in everything from the Chicago Tribune to the Washington Post. All of which is covered in his new book, Trust me, I’m lying – confessions of a media manipulator.

In this hard-hitting exclusive interview, he reveals why he’s finally stepping out from the shadows.

Further reading

The internal league table of page views for each Gawker.com blogger is at www.gawker.com/stats

For more on Ryan, to www.ryanholiday.net
The website for the book itself is here: www.trustmeimlying.com

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This entry was posted on Wednesday, July 18th, 2012 at 3:41 pm and is filed under Podcast, Writing for media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.