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Gary delivering a business-writing course

High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

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Bid, tender and sales-proposal writing

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Writing exceptional board reports

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Policy and procedure writing

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Storytelling in business

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High-impact business writing with AI

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Greta Solomon

Rethinking creativity: a Q&A with Greta Solomon

Interview still of host J. Alex Greenwood and guest Rob Ashton, with YouTube play button

Is AI making our writing better – or worse? PR After Hours interview

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Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

Bids and proposals

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AI

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Business writing essentials

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Writing to the board

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Writing to customers

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Writing for marketing

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Technical writing

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Professional email writing

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Business report writing

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Corporate communications

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FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

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Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

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Our approach

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Our writing analysis

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Coaching enquiry

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AI Ready

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Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

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About Us

Blog

Make good writing second nature

A question for the drivers: how much of the drive to work this morning do you remember? The answer, probably, is not much, because you’re so used to the process that you no longer need to consciously think about it.

It’s the same for learning any new skill, including writing. With sustained effort and attention, the skill becomes second nature. This is why we recommend to clients that they follow up their training day with a Coaching clinic, to reinforce the progress made on the course and follow up on any continuing concerns.

There are four stages to learning a new skill, according to a model developed by Gordon Training International, and you have to go through each to reach the point where you can perform the skill well, seemingly without thinking.

1. Unconscious incompetence
You don’t know what you don’t know

2. Conscious incompetence
You know what you don’t know

3. Conscious competence
You know how to do it, but you have to think about it

4. Unconscious competence
You’re practised enough to do it automatically.
Mistakes are common at the conscious competence stage, even though you know by then what you need to do and how to do it. This is why we offer one-to-one follow-up coaching on all our courses.

Before training, we gather writing samples from each participant and analyse them in detail, producing a graph that identifies and quantifies your individual problem areas. We go through this process again after the initial course to see where you have improved and what you still need to work on, so that in the follow-up coaching the trainer can work with you to iron out lingering errors.

If you or your staff have been trained by us and would like to arrange follow-up coaching, or you would like to talk about arranging both, email us or call us on +44 (0)1273 732 888.

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