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Write Away e-bulletin

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July 2009

This month, we announce an amnesty on gobbledygook, reveal the secrets of proposal writing and perfect punctuation, and continue to track the recovery through our 'green shoots' index. Plus in the latest Write On podcast, top speech-writer Jack Elliott shares his trade secrets and HSBC reveal how Emphasis helped them improve their customer letters.


  • Tender art of proposal writing

    People who have the gift of being able to write a persuasive proposal tend to go a long way, regardless of whether they're in sales or the Civil Service. Yet far from being a dark art, there's one formula that can bring you success time and time again ...
  • Recovery-watch update

    Last month we announced the launch of our index tracking the use of the terms ‘green shoots’ and ‘recovery’ in the newspapers. Find out where the press are putting us now ...
  • To colon or to semicolon

    The colon is a common cause of bellyache. The semicolon can leave people dazed and confused. But rather than cutting them completely from your punctuation diet, simply refer to the following guidelines ...
  • In this month's podcast

    Top speech-writer Jack Elliott reveals his trade secrets and HSBC talk about how Emphasis training has improved their customer letters ...
  • Knowledge Bank: Ten tips for perfect punctuation

    More people are unsure of their punctuation than would ever care to admit it. Use our quick guide to make sure you're not one of them. Click here for our quick and easy guide.

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