Write Away e-bulletin

May 2011

This month, we show you how to grab your readers’ attention and leave a lasting impression when you write introductions and endings.

Emphasis trainer Jan Bateman offers her tips on writing for a global audience. Follow her advice to avoid language barriers and get your writing across clearly – and naturally – to people who speak English as a second language.

Continuing on the international theme, help is at hand for anyone confused about UK and US English. Our guide outlines the key differences in spelling, grammar and punctuation, and suggests what to do when the rules are fuzzy.

Are you 100 per cent sure you’re using ‘that’ and ‘which’ correctly? Use our grammar tips and avoid making common mistakes.

Researchers have discovered that certain fonts make text more memorable. Find out why and whether you should be using them in your documents.

Plus there’s an audio clip on how to write better sales proposals – a four-minute tutorial from Emphasis CEO Rob Ashton that will help your bids beat the competition.

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• Making a splash: writing great introductions and conclusions

  The introduction and conclusion are two of the most important parts of a document, but they are also often the weakest. Give yours a boost ...

• A guide to the differences between UK and US English

  Good writing avoids confusing UK and US English. Our downloadable guide highlights the key differences in grammar, punctuation, vocabulary and spelling ...

• How to write for a global audience

  Don’t let your writing get lost in translation, says Emphasis trainer Jan Bateman. Just apply these simple tips and you’ll get your message across clearly and naturally …

• Getting to grips with using ‘that’ and ‘which’

  Are you confident you’re using ‘that’ and ‘which’ correctly? Here's how to knock bad grammar habits on the head ...

• The fonts that make you remember more

  New research suggests that people recall more detail from text when it is typed in a harder-to-read font. But should you be using one? ...

• How to write a winning sales proposal

  Improve your bids with our four-minute audio guide and get the edge on your competitors ...