Write Away e-bulletin
View archiveOctober 2010
This month, we unveil research which shows that people are more prone to lying in emails than they are when putting pen to paper.
We look at what HM Revenue & Customs could have done differently when delivering bad news to customers in the recent debacle over tax errors. And we ask what Kraft's decision to lose 'a glass and a half of full-cream milk' from Cadbury's Dairy Milk wrappers might mean for other well-known advertising slogans.
Plus, reflexive pronouns (erm, what are they again?) explained and an invitation to come and meet us at the CIPD annual conference next month.
Download a PDF version of Write Away
Could email turn us all into liars?
Recent research shows that we are more likely to lie in emails than in letters ...After Cadbury's, who's next?
What could Kraft's decision to axe the slogan 'a glass and a half of full-cream milk' from Cadbury's Dairy Milk wrappers mean for other advertising catchphrases we've come to know and love?Avoid the HMRC backlash
With a little forethought and humility, HM Revenue & Customs might have avoided some of the customer backlash triggered by recent tax errors in the PAYE system ...Me, myself and I (reflexive pronouns explained)
Incorrect use of reflexive pronouns is a major source of irritation, according to a recent Emphasis blog post. Here's our guide to using them correctly ...Emphasis exhibits at CIPD conference
We're first-time exhibitors at the CIPD annual conference next month. So if you're heading up to Manchester, why not pop in and see us?How to write a business plan
Whether you're setting up a new business venture or want the go-ahead for a project, there's one essential document you need. Rob Ashton gives a step-by-step guide to writing a good business plan ...
