Write Away e-bulletin
View archiveSeptember 2010
In September's edition of Write Away, we launch the second edition of our style guide, The Write Stuff, with some pearls of wisdom about how to get your writing read and a great competition to win one of 50 free copies.
We also explore how to write a press release that grabs journalists' attention with tips on how to present your story, newsworthiness, structure and using quotes. And we look at recent eyetracking research, which analyses people's eye movements when looking at news websites, and reveals some compelling advice for creators of online content.
Plus Emphasis trainer Kathy Gemmell gives you her quick tips on writing executive summaries; we put BA's online regulations under the spotlight in Ban the bull; and Rob Ashton offers ten top writing tips for scientists to help them communicate their ideas more clearly.
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Put your readers first
People who launch into their writing without considering their readers do so at their peril, advises The Write Stuff, the Emphasis style guide. The second edition of the guide is published today and is full of tips and advice to make your business writing truly sparkle ...Grabbing the headlines
If you want media coverage, you'll need a press release that demands journalists' attention. Here's our guide to writing one ...Ban the bull
In this month's Ban the bull, we put British Airways' website under the spotlight and find that its guidance on changing online tickets is ... well, baffling, really ...Quick tips: writing executive summaries
Trainer and report writing expert Kathy Gemmell offers her audio tips on how to write an executive summary that really does your report justice ...Where people look online
Recent research reveals that users of news website prioritise headlines over images. This has important implications for creators of online content ...Ten top writing tips for scientists
If you're more at home with numbers than words, writing can be a difficult prospect. Learning a few simple techniques can make all the difference, says Sciencebase guest contributor Rob Ashton ...
