Writing for the web
We all read content on the web. But, increasingly, teams in almost any department are called on to write web content, too. Make sure they know how to create engaging and accessible web copy.
Overview
We all read content on the web. But, increasingly, teams in almost any department are called on to write web content, too.
This could mean blog content, intranet pages, marketing copy or anything else that fits in the four borders of a web browser. But all web writing requires solid writing skills – skills you may have found your team need to improve in.
Perhaps they don’t grab their visitors’ attention in time to draw them in. Or maybe they fail to establish a key, take-home message for each page. Or they may simply not write in your organisation’s tone of voice.
But these are fixable problems. That’s why we’ve designed a day of targeted training that will dramatically improve the effectiveness of your team’s web writing.
Outcomes
On this course, your team will learn how to:
- win their visitors’ attention by understanding the psychology of great headlines
- engage their audience and put key information first (so it’s not buried in the page)
- build a logical structure for all their webpages
- make the most of links to create pages that are as useful as possible
- write pages that their readers will want to read
- use search engine optimisation (SEO) techniques to help their pages rank in search engines (while avoiding methods that result in penalties)
- avoid common grammar and punctuation traps
- proofread webpages for errors.
A key feature of this course is that all attendees receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.
Who's it for?
Our in-house Writing for the web courses are suitable for teams who need to write online content for a website or company intranet.
Find the training that fits
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Tailored to you
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Online or in-person
Duration
One day
Tailored to you
Price
£495
per person + VAT
Get a quote
for your bespoke course
Course programmes
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs..
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online or in-person
Duration
Tailored to you
Course programmes
Price
Get a quote
for your bespoke course
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
Individual writing analysis
We'll analyse your writing across 15 different areas
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Duration
One day
Course programmes
Price
£495
per person + VAT
Register your interest
We do not currently have any spaces available for individuals to book on this course.
We usually schedule new course dates around two to three months ahead of the date the course will run. If you would like to be contacted as soon as places on this course become available, then please register your interest below.
What our learners say about us
Let's talk
Arrange a call for later
Don’t have time to talk now? Send us a message and we’ll get back to you. Alternatively, book a meeting with one of our training consultants to find out how we can help.
Speak to someone now
We’re on hand to help. Call us now or use our live chat to speak to one of our team directly.
