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Beating essay-writing block, Nursing Standard 23/06/2010
Rob Ashton explains how to beat writer's block.
How to achieve expert status, HR Zone 10/06/2010
Rob Ashton explains how to write your way to becoming a recognised HR expert.
Write your way to clinical excellence, Cardiology News 02/06/2010
Rob Ashton explains why every cardiologist needs to develop effective writing skills.
Writing skills for nursing students, Nursing Standard 26/05/2010
In the first of a series of three columns, Rob Ashton sets out the key principles for writing success.
The write way to workplace productivity, Legal Abacus 20/05/2010
Rob Ashton explains how to use writing as a tool for employee engagement.
The language of money, AccountingWEB.co.uk 16/05/2010
Effective client communication is about more than getting the figures
right. Rob Ashton explains how to write financial information in plain
English.
Write your professional identity, Training Journal 01/04/2010
Rob Ashton explains why every training and development manager needs a strong written voice.
Ahead of the pack, USP Magazine 18/03/2010
Rob Ashton explains how to use writing skills to become a recognised industry expert.
Writing effective marketing materials, Medtech Business 11/03/2010
Medical technologies may cross language barriers, but words are the
building blocks of a marketing message. Rob Ashton explains
how mastering writing skills can help you target and influence the
right people.
Writing tips for nurses, Nursing Standard 22/02/2010
Clinical nurses are spending more and more of their working day on
writing tasks. Rob Ashton of Emphasis gives six tips on how they can
become better writers.
Writing effective job specifications, HR Zone 21/01/2010
Rob Ashton explains how to write your way to the ideal candidate.
Business-writing radio launched 07/01/2010
Free podcasts offer expert help with writing reports, proposals, emails and more.
Free business-writing tips on new website 21/12/2009
Writing-skills experts Emphasis launch series of online resources.
The write route to safety, Health and Safety Professional 01/12/2009
Good writing skills can make your workplace safer and healthier, explains Rob Ashton.
The write way to health management, Nursing Times 13/11/2009
Rob Ashton explains how mastering writing skills can make you a better nurse manager.
Top tips for winning tenders, FMX Magazine 11/11/2009
Rob Ashton explains how to avoid the yawn factor when writing bids and tenders.
Writing winning proposals, Winning Edge 10/11/2009
Rob Ashton explains how developing your writing skills can help you to win sales.
How to break news to employees, Training Journal 07/08/2009
Whether the message is good, bad or indifferent; now is no time for silence.
The write way, Training Zone 13/07/2009
Proofreading is a matter of credibility. Typos or skipped words can stop
your readers from taking you seriously, writes Rob Ashton.
Writing content with clout, Corporate Eye.com 25/06/2009
Rob Ashton explains why it's vital that your web writing gets straight to the point.
Promotion for the people, Health Matters 04/06/2009
Public health messages can be both scientifically sound and people
friendly, says Rob Ashton. It’s a matter of learning to write and speak
with clarity.
You've got mail, Taxation 2 22/05/2009
Writing customer-centred letters can help your business thrive, says Rob Ashton.
No time for silence: Breaking news to employees, HR Zone 07/05/2009
No news is good news – but sometimes breaking bad news to employees is
unavoidable. Rob Ashton explains how to do it.
Top ten writing tips for scientists, Sciencebase.com 28/03/2009
If you're more at home with numbers than words, writing can be a
difficult prospect. Learning a few simple techniques can make all the
difference.
Simple strategies for clear written communication, The Actuary 29/01/2009
In today’s business climate, actuaries need to be effective communicators. Robert Ashton explains how to master written communication.
How to write a business plan, FM World 19/01/2009
Whether you’re setting up a new business venture or want the go-ahead
for a project, you'll need a good business plan.
Legal literacy – Solicitors Journal 15/12/2008
Obscure, stilted and jargon-ridden are just some of the criticisms
thrown at legal writing. Robert Ashton identifies common writing
mistakes and outlines why simplicity is the way forward.
Legal week, Lucid language 30/10/2008
Many lawyers are excellent oral communicators, but find it difficult to
write clearly. Robert Ashton outlines the most common mistakes
and how to remedy them.
Journalists can talk the economy up or down 01/07/2010
Why the media should exercise caution when reporting the Euro crisis.
Expert view: Get your press release noticed, Third Sector 02/04/2008
Writing press releases is the bread and butter of any communications
department. But in an increasingly media-savvy world, how do you get
yours to the top of the pile?
Short and sweet, The Lawyer 03/12/2007
Lawyers are not renowned for their punchy prose, but clients do not have time to be baffled by confusing
terminology and verbosity. What they want is clear and succinct advice.
Painting a positive professional picture, Construction News 08/11/2007
The key to writing a good tender is to be specific and detail how your capabilities match the client's exact
requirements.
You don’t have to be arrogant to sell your firm.
Bad education, The Guardian 02/06/2007
Recruiters say grammatical sloppiness is depressingly common among young job seekers – but could you do any better? By Emma-Jayne Jones and Robert Ashton.
Perfect presentations: substance over style, The Edge 01/01/2007
Delivering a memorable and effective presentation is about so much more than pulling together some PowerPoint
slides and donning your best suit.
Business people are still lousy KISSers, Daily Telegraph 11/12/2006
New research reveals that an inability or reluctance to use plain
English – or to keep it short and simple (KISS) – is still the single
greatest barrier to good business writing.
Writing reports: making an impact, Professional Consultancy 01/04/2007
Rob Ashton shares his guidelines on how to produce a report that will be a glowing testament to your firm’s experience and expertise.
