Style guide: The Write Stuff
Writing is one of the most time-consuming tasks we perform at work. It’s also one of the most critical. Meetings come and go. Phone calls are forgotten. But documents and emails last. Yet most people receive little guidance on how to write effectively. And much of what we do receive is misguided or just plain wrong.
Keeping you on track
The Emphasis style guide, The Write Stuff, sets out how to write clearly, concisely and accurately. It includes tips on style, advice on using plain English and, of course, the nitty-gritty of punctuation and grammar usage.
It sorts out your ‘affect’ from your ‘effect’. It gives firm rules on using that pesky apostrophe. And it sets out when to use double and single quotation marks.
In short, the guide is designed to help you produce documents that are consistent and consistently excellent.
Customising the guide
Every organisation has certain terms that staff struggle with, and particular preferences for the finer points of style and punctuation.
We can adapt The Write Stuff for you to use as your tailored house style guide. Just tell us which sections you’d like to keep and give us a list of anything else you would like to include, eg spelling of sector-specific terms, use of hyphens or commonly argued points of style in your company. We’ll do the rest.

