No matter how well structured and well written your report is, some clients will feel they only have time to read the executive summary â€“ and this is particularly true for senior management. So it is absolutely essential that you put a lot of thought into its structure and content:
* Make sure the summary can stand alone and that it contains real information, including hard facts and figures.
* If your report includes recommendations, make it clear what these are and include their implications, values and costs (if applicable).
* Stick to a maximum of two pages.
* Use headings and bullets (but not too many), and perhaps a carefully selected graph or pie chart, to get your main message across.
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