Weâ€™ve all done it: accidentally substituted a similar-sounding but actually entirely different word for the one we meant to write.
And while no-one wants to be the person who does it (it could seriously undermine your credibility), for humourâ€™s sake, weâ€™re probably all secretly glad it happens occasionally.
Take one of the features of a 9 LED Eurohike aluminium torch (offered at an unmissable price with a recent purchase at Millets). Listed between â€˜heavy duty aluminium constructionâ€™ and â€˜3 x AAA batteries includedâ€™ we find â€˜tactical on/off switchâ€™.
Now that sounds fancy, doesnâ€™t it? But really, whenever any of us make that strategic reach for the on/off switch, with the cunning plan of being able to see where we are going, arenâ€™t we all tacticians in our own right?
Or could this simple, moulded, soft-rubber switch actually be better described as … tactile?
But then, this is a dangerous game to start.