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Using however

Posted by Catie Holdridge

‘However’ is a useful word, however you look at it. [Sorry – Ed.] But readers of our e-bulletin, Write Away, often ask us to clarify the right ways to use it.

However we can help, say we.

Meaning ‘but’

The most common way of using ‘however’ is to mean ‘but’. This usually comes at the beginning of a sentence, and is followed by a comma.

The calendar claimed the month was May. However, the temperature felt more like November.

For this use, it’s also correct to put it in the middle of the sentence, with commas either side.

It was May. It was, however, very nippy.

Or you can put it at the end, after a comma.

I am normally wearing shorts by this time of year. I’m afraid of pneumonia, however.

But it is wrong to use ‘however’ between two parts of a sentence that make sense by themselves.

I look forward to this time of year, however today I have goosebumps is grammatically incorrect. You can use ‘but’ here instead, because it is a conjunction (or joining word). ‘However’ is not a conjunction when it means ‘but’.

I look forward to this time of year. However, today I have goosebumps is grammatically correct.

Meaning ‘no matter how’

Another, less common, meaning for ‘however’ is ‘no matter how’. You can use it in the middle of a sentence without a comma after it.

I couldn’t bring myself to give up my thermal vest, however tired I was of being teased for it.

You can also put it at the beginning of your sentence, without a comma afterwards.

However you like me to dress, I’ll do the opposite.

Be wary of not accidentally putting a comma after ‘however’ in this instance, or you could end up saying something quite different.

However, you like me to dress, I’ll do the opposite. [Note: if you do ever want to assert that, while there are people who prefer you clothed, you will always choose to defy them, then that second comma should really be a semi-colon. Or a full stop.]

Meaning ‘in whatever way’

In this form ‘however’ can be at the beginning or in the middle of a sentence, with no punctuation around it.

I’m kidding. I’ll dress however you’d like me to. It’s your mum’s birthday party.

How do I want to travel to Hawaii? However you want. You’re paying.

Alternatives

When you’re writing a long document, and you need to link from one paragraph to another, it’s easy to fall into the trap of over-using ‘however’ (meaning ‘but’). Here are some good alternatives to keep your writing varied and fresh:

•    Nevertheless
•    On the other hand
•    But
•    Yet
•    Despite
•    In contrast/comparison.

If you’re ever in doubt about how to use a particular word, or if you have any other business writing questions, post them in our Write Here forum and we’ll get back to you as soon as possible. However busy we might be.

Hurdling the Olympic word police

Posted by Catie Holdridge

Today, it’s exactly two years until the opening ceremony of the Olympics and the moment the eyes of the world turn towards London.

However, advertisers not officially associated with the Games will have to duck and dive to be able to cash in on this attention without alerting the Olympic word police. That’s because a law passed in 2006 forbids any combination of ‘2012’, ‘games’, ‘gold’, ‘silver’, ‘bronze’ and ‘London’ to be used by anyone but official sponsors of the event.

Sporting bodies have made it their business to protect their multi-million-investing sponsors from opportunistic encroachers since 1996. That was the year Nike irked official Olympic sportswear supplier Adidas by setting up their own tented village opposite the main stadium.

And you may have read about this year’s World Cup in South Africa being invaded by a posse of orange-clad women promoting Bavaria beer – to the reported fury of Fifa, who had an exclusive deal with Budweiser.

Protecting your corporate pitch is one thing. But staking claims on individual words? Is that a step too far? Write and let us know.

Meanwhile, if non-sponsors want to make the most of the global publicity in 2012, they’ll have to get creative. Grabbing some of the sport-watching spotlight without mentioning the main event will require contortions fit for an Olympic gymnast.

It looks like it’s not only the competing athletes who have just two years left to rise to the challenge.

Into or in to?

Posted by Catie Holdridge

A delegate on a recent Emphasis course suggested a subject for our writing tips blog. ‘Can “into” and “in to”,’ she wondered, ‘always be used interchangeably?’ In a word, no.

Here’s why.

Into

‘Into’ is a preposition. A preposition essentially indicates the relationships (usually within space or time) between two parts of a sentence. Others include ‘in’, ‘on’, ‘above’, ‘behind’, ‘through’, and so on.

‘Into’ generally suggests entry; movement in the direction of; or up against. This can be a real, physical movement or a more symbolic or metaphorical movement: entering a state of being or form, or getting ‘inside’ an idea or concept.

I hurried into the bank.

She walked into a lamppost.

He went into shock.

I looked into the accusations of incompetence.

She went into the entertainment industry.

As with all prepositions, ‘into’ is followed by its object: here, ‘the bank’, ‘a lamppost’, ‘shock’, ‘the accusations of incompetence’ and ‘the entertainment industry’.

Adding the preposition to its object, you get a prepositional phrase, and this works together to give you information about the verb in the first part of the sentence. In these examples, the hurrying, walking, looking etc.

In to

‘In to’ is a phrase where the two words work separately.  So:

I hurried into the bank

but

I hurried in to withdraw all my money.

Now ‘in’ modifies ‘hurried’, while ‘to’ is used to show purpose or intention (to withdraw money), rather than direction (literal or otherwise).

To decide which to use, it may help to think about what the ‘to’ part of the sentence is doing, and to which part the ‘in’ belongs. The differences may just become obvious if you just try both ways out.

After a horribly long car journey, he finally turned in to his own garage.

After a horribly long car journey, he finally turned into his own garage. *

Let us know if you have other writing queries you’d like us to answer, either by commenting on our business writing blog, or by posting a query on our writing forum.

* Probably not what was meant, but a good trick nonetheless.

Cutting weasel words? I’ll get back to you

Posted by Catie Holdridge

We might all have certain choice words that we resist saying to our work colleagues or boss at times. But these are probably quite different from the list of taboo workplace words and phrases recently published in Forbes Magazine.

The article asserts that phrases like ‘we’ll see’, ‘I don’t know’ and ‘I’ll get back to you’, as well as so-called ‘weasel’ words like ‘if’ and ‘try’, should be struck from our office vocabulary, if not our lives. ‘Take a scalpel and cut them out of your thinking, speaking and writing,’ declares the author, psychotherapist and business consultant Linda Durré. ‘Words like these only weaken you and make you sound noncommittal, undependable and untrustworthy.’

No doubt most of us favour certainty and a ‘can do’ attitude in our business dealings. But the problem with such a blanket ban on these words and phrases is that they can actually be pretty useful. In an ideal world, we might all know everything in the instant that we’re asked. But in reality, sometimes you need to buy time in order to double check or do some research before passing information on to a client. Infinitely better that they should have to wait for an hour and get all the facts the first time, rather than potentially acting on misinformation you blurted out on the spot, under the pressure of not being able to say ‘if’.

Good business relationships depend on someone saying ‘I’ll get back to you’ and doing it, ‘try’ and meaning it, and ‘I don’t know – but I can find out’ as necessary, not on cutting such phrases out altogether.

Writing to the Government

Posted by Catie Holdridge

Will you have something you just have to say to the next government of this country?

It seems fitting somehow (not sure why) to follow-up our last blog with a quick clarification on how to write to MPs.

After all, the wait is nearly over. The campaigning is all but finished. We know the results are a tough one to call, and that whoever rises victorious from the hustings will have some tough calls to make.

So if you’re interested in sharing opinions, suggestions, recommendations, congratulations, or even a selection of budget recipes with whichever party (or parties) makes it past the post, here’s how to do it.

It’s considerably more straightforward than politics.

Prime Minister

For the new/re-elected PM, begin your epistle, ‘Dear Mr [insert surname here]’, or even more simply: ‘Dear Prime Minister’. Finish ‘Yours sincerely’.

The Cabinet

For the rest of the Cabinet, it’s just ‘Dear [appointment]’. For example, ‘Dear Minister’, ‘Dear Home Secretary’, ‘Dear Lord Chancellor’, ‘Dear Under-Secretary’ and so forth. If the appointment in question is particularly long-winded, it’s better to use their name. ‘Yours sincerely’ is the sign-off.

Envelopes

Members of the Cabinet are known as ‘Right Honourable’. The formula for addressing them on the envelope is:

The Rt Hon [title] [name] [honours], MP, [appointment/position]

Bear in mind they may not have a title (eg ‘Sir’), or any honours (for example, KBE, CBE etc).

So the next PM’s envelope would read (in your best handwriting):

The Rt Hon [Gordon Brown/David Cameron/Nick Clegg/Shock outsider], MP, Prime Minister.

Democracy

Now, after you’ve written your X, you’ll be well-equipped to write anything else you feel you must. Before then, of course, there’s just the small matter of counting the votes.

And you can also always have your say on what appears here. Just leave a comment below, or contact us directly. Write Now aims to address any questions you may have about business writing: blogging with the people, for the people.

Writing to the Queen (and other titles)

Posted by Catie Holdridge

Ever wondered about the etiquette of address in letters?

Write Now reader Joanne King asked us for a guide to using salutations and ‘Yours sincerely/faithfully’ for titled individuals, such as service men and women, religious leaders and people who have been honoured or decorated.

Happy to oblige, Joanne.

It seems that the necessary formality of this task these days is not what it was, and the occasional slip will be more readily forgiven. But even in today’s informal, fast-paced, flick-a-switch world, the courtesy of addressing people correctly still counts.

Salutations

These days, ‘Dear’ is almost always the best place to start (rather than, say, ‘My lord’ or ‘Very Reverend Sir’). That is, unless you have cause to write to the Pope, in which case, you should begin ‘Your Holiness’ or ‘Most Holy Father’.

Religious leaders

Apart from when dropping an email to his Holiness, the best rule of thumb is to begin ‘Dear [position]’, so just ‘Dear Bishop’, ‘Dear Chief Rabbi’ or ‘Dear Vicar’ will suffice. For priests and rabbis, you might add their surname, eg ‘Dear Father Jones’.

Titled people

Here you will mostly find yourself writing (if not exclaiming) ‘Dear Lord’ (or ‘Dear Lady’), plus the surname, eg Dear Lord Albright. This rule goes for a peer, baron, viscount/viscountess and a marquess/marchioness. But there are some exceptions:

•    Earl/their wife – Dear Lord/Lady [place they are Earl ‘of’]
•    Duke/Duchess – Dear Duke/Duchess
•    Knight or Baronet – Dear Sir [first name], eg Dear Sir Sean (‘You’re still my favourite Bond…’)
•    Dame – Dear Dame [first name], eg Dear Dame Judi (‘Please petition to bring back Sean Connery…’)

Armed forces

These rules aren’t quite as strict as they once were, but politeness is still important. As, naturally, is rank, and it’s vital to note the differences between the different branches. For example, for a lieutenant in the Army, you write ‘Dear Mr [surname]’, while a Naval lieutenant should be greeted ‘Dear Lieutenant [surname]’.

Again, the general rule (no pun intended), is: ‘Dear [rank] [surname]’.

For the lowest ranks in each Force – a pilot or flying officer, a midshipman or a lieutenant (in the Army) – put ‘Dear Mr [surname]’.

And for the highest ranks, do your research and find out what titles they hold. An admiral, field marshal or RAF marshal would most likely also be a knight or a peer. Try to find out whether they prefer to be addressed by rank or as ‘Lord’ or ‘Sir’, and salute them accordingly.

Royals

Unfortunately, no-one but personal acquaintances should write directly to a member of the Royal Family. So if you are holding out to turn the tables on the Queen by sending her a one hundredth birthday card, along, perhaps, with a letter of commiseration for Prince Charles, you’ll actually need to send each letter to their Private Secretaries. Find out if this Secretary is male or female, then start your letter ‘Dear Sir’ or ‘Dear Madam’, and finish ‘Yours faithfully’.

Envelopes

It’s worth noting that although you don’t need to open your letter with the full name in the formal style, you should observe this on the envelope, including their full title plus any ranks, decorations or honours as applicable. For example, although your letter to the Archbishop of Canterbury began simply ‘Dear Archbishop’, the envelope would read: The Most Rev and Rt Hon the Lord Archbishop of Canterbury. And your Christmas card to Gordon Brown would be addressed to: The Rt Hon Gordon Brown, MP, Prime Minister (for now at least).

Sign-offs

The straightforward rule for writing to any of the above is that if you are writing to an unnamed ‘Sir’ or ‘Madam’, you use ‘Yours faithfully’. If you are addressing a specific person, whether by name or by title/position, you use ‘Yours sincerely’. (And you only need to capitalise the Y, never the first letter of the second word.)

Once again, the Pope is the exception (as well he might be). If you are Roman Catholic, finish with, ‘I have the honour to be, Your Holiness’s most devoted and obedient child’. If you aren’t, go with ‘I have the honour to be, Your Holiness’s obedient servant’. And try to resist the urge to put ‘hugs and kisses’.

More etiquette advice

Since the sheer quantity of titles out there could rival the shelves in Waterstone’s, it’s not possible to create an exhaustive guide here. But, if in doubt, every eventuality of etiquette for forms of address is available from the very polite people at Debrett’s.

iPad 2.0 could herald the paperless office (at last)

Posted by Rob Ashton

Printer manufacturers must be getting a bit twitchy about the iPad. Or if they’re not, they should be – because it could well make a serious dent in their profits, writes Rob Ashton.

Generally, I’m in the ‘pro’ camp when it comes to technology. I’ve bought a fair few examples over the years. And although I discarded some once the novelty wore off, others became an integral part of my life. The iPhone could have been invented just for me.

I realise that not everyone’s like this. And even I admit that modern technology is often no substitute for more traditional devices.

But in business, technology tends to be adopted wholesale when there’s a sound financial reason for doing so. And that’s why I think we might see a dramatic reduction not just in paper usage but in printer-toner sales in the next few years.

It wasn’t so long ago that we used to send documents to each other in the internal mail. Now we’re much more likely to email them. Yet most people still tend to print them out to read them. Despite the cost and the terrible waste of paper, we still like flipping through the real thing.

But the business world may not be far behind the newspaper industry in seeking to cut the use of paper. This is because there are huge potential cost savings to be made if technologists could produce a way of reading onscreen that more people would accept.

Influential technology blog Silicon Alley claimed last year that printing the New York Times costs twice as much as sending every subscriber an Amazon Kindle e-book reader on which to read the electronic version. Now universities in the US are experimenting with delivering textbooks this way.

Just before the iPad’s launch, the technology was already there for ‘acceptable’ forms of electronic reading. The world’s biggest technology show in Las Vegas earlier this year was awash with electronic alternatives to paper.

Electronic paper or ‘e-paper’, as it’s inevitably being dubbed, helps overcome objections from people who prefer the look and feel of real paper rather than a chunky electronic device. And documents displayed in this way should be much easier to proofread.

But problems with lighting mean that, at present, electronic paper can display only black and white images, as can e-book readers such as the Kindle. Such technology relies on electronically magnetised ink, which also needs good lighting conditions to be readable.

The iPad’s colour screen and LED back-lighting get round these problems. And while some have commented that these cause eyestrain, ophthalmologists have disputed this.

What’s more, the iPad electronically reproduces the action of flipping through a document, bringing the experience a step closer to the real thing – but without the waste of printing.

If the iPhone is anything to go by, it will probably be the second-generation iPads that truly find popular appeal, once Apple have ironed out any post-launch teething problems.

But whether e-ink, iPad or iPad 2.0 wins the day, the paperless office may – at last – be just around the corner.