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High-impact business writing with AI

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Writing exceptional board reports

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Storytelling in business

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Why humans beat the bots at creativity

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Is AI making our writing better – or worse? PR After Hours interview

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Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.

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Blog

Disk or disc?

As we’ve just established when it should be program or programme, now seems a fitting time to ask: is it disk or disc? And is this another set up for a US/UK battle for spelling territory?

Um, no. There wouldn’t be much point. Although disk is considered the standard choice in the US and Canada (while disc is in the UK), the ‘k’ spelling – introduced in the seventeenth century – actually predates the ‘c’ version in the English language.

Admittedly, it was US company IBM who made disk the international go-to spelling for computer-related uses. So it’s definitely disk for magnetic storage devices: eg hard disk, floppy disk. But we can hardly fault them for that.

The ‘c’ spelling of disc is still with us where it refers to optical media (that which stores data digitally and is read by a laser, eg compact disc, digital versatile disc).

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