Featured course

Gary delivering a business-writing course

High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

$

Bid, tender and sales-proposal writing

$

Writing exceptional board reports

$

Policy and procedure writing

$

Storytelling in business

$

High-impact business writing with AI

$

View all courses

5
Greta Solomon

Rethinking creativity: a Q&A with Greta Solomon

Interview still of host J. Alex Greenwood and guest Rob Ashton, with YouTube play button

Is AI making our writing better – or worse? PR After Hours interview

More from the blog

5

Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

Bids and proposals

$

AI

$

Business writing essentials

$

Writing to the board

$

Writing to customers

$

Writing for marketing

$

Technical writing

$

Professional email writing

$

Business report writing

$

Corporate communications

$

View all resources

5

FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

Explore our FAQs

$

Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

Our pricing

$

Our approach

$

Our writing analysis

$

Coaching enquiry

$

AI Ready

$

Emphasis is the UK’s leading communication training company, offering specialist learning programmes and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

Our story

$

Our people

$

Our clients

$

Case studies

$

Courses

Resources

FAQs

About Us

Writing public sector bids and tenders

Well-written bids and tenders are key to securing any new business. But winning work in the public sector can be particularly challenging.

Overview

In this specialist, risk-averse area, you have to be able to prove you’re the right team for the job with every word. It takes concise, compelling and evidence-based writing to meet rigorous specifications and build the kind of strong, persuasive case that will see off the competition.

That’s why we developed this course. It will show your team how to plan, structure and write targeted public sector bids and tenders – so you can be confident of winning your next contract.

Outcomes

A course will always be more effective when it’s directly relevant to the documents that your team writes day to day. So, before any in-house training, we review examples of the team’s previous bids or tenders together with the original RFP (request for proposal) or ITT (invitation to tender) and use these to tailor the materials.

By working through exercises based on real-life examples, your team will understand exactly how to apply what they learn to their work.

On this course, your team will learn how to:

  • fully answer the questions in a public sector brief, ITT, or RFP
  • engage all readers – from senior public sector executives to procurement teams
  • use win themes and highlight benefits that are meaningful to public sector clients
  • build and structure key messages that are tailored to public sector organisations
  • avoid misusing boilerplate text
  • bring together multiple contributions to make a winning argument
  • spot embarrassing errors in a bid before it’s sent to the client.

A key feature of this course is that all attendees receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.

Who's it for?

Any teams who have to write persuasively to win business in the public sector.

Find the training that fits

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.

Tailored to you

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback with personalised insights embeds learning

N
N

AI writing

Learn how to get the most from AI tools: supercharge your writing without losing your human edge

N
N

Tailored content

Course content built around your specific learning objectives

K
N

Real-world examples

Activities and exercises modified to use your team's documents

K
N

Where

Online virtual classroom

Online or in-person

Duration

One day

Tailored to you

Price

£495

per person + VAT

Get a quote

for your bespoke course

Course programmes

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs..

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback with personalised insights embeds learning

N
N

AI writing

Learn how to get the most from AI tools: supercharge your writing without losing your human edge

N
N

Tailored content

Course content built around your specific learning objectives

N

Real-world examples

Activities and exercises modified to use your team's documents

N

Where

Online or in-person

Duration

Tailored to you

Course programmes

Price

Get a quote

for your bespoke course

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

Individual writing analysis

We'll analyse your writing across 15 different areas

N
N

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback with personalised insights embeds learning

N
N

AI writing

Learn how to get the most from AI tools: supercharge your writing without losing your human edge

N
N

Tailored content

Course content built around your specific learning objectives

K

Real-world examples

Activities and exercises modified to use your team's documents

K

Where

Online virtual classroom

Duration

One day

Course programmes

Price

£495

per person + VAT

Register your interest

We do not currently have any spaces available for individuals to book on this course.

We usually schedule new course dates around two to three months ahead of the date the course will run. If you would like to be contacted as soon as places on this course become available, then please register your interest below.

What our learners say about us

Let's talk

Arrange a call for later

Don’t have time to talk now? Send us a message and we’ll get back to you. Alternatively, book a meeting with one of our training consultants to find out how we can help.

Speak to someone now

We’re on hand to help. Call us now or use our live chat to speak to one of our team directly.