Storytelling in business
The stories we heard as children helped us to find meaning in the world around us. As adults, we can harness the power of storytelling to grow our brand and our business.
Overview
This storytelling for business course explores how stories are key to connecting with prospects, clients, customers and colleagues – to inspiring, influencing and being remembered. It will show your team how to find the right stories to tell and how to shape and deliver them for maximum effect.
Storytelling is an invaluable skill in a wide range of roles and contexts, from coaching and mentoring to corporate leadership, and from technical training to marketing, PR and sales. Whichever area your team work in and whatever their goals, we can adapt this course to meet them – and we’ll build highly relevant materials using real-life examples of your organisation’s documents.
Outcomes
By the end of the training, attendees will be able to:
- identify what will make a good story
- get clear on their objectives and key messages before they start
- write openings that arouse the audience’s curiosity
- communicate emotion in their storytelling
- build a sense of suspense
- use an engaging and appropriate tone
- end with a positive and memorable takeaway message
- deliver their stories to an audience.
A key feature of this course is that all attendees receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.
Who's it for?
Anyone who needs to inspire and influence others, including leaders, trainers, coaches and sales and marketing people.
This course can also be tailored for those needing to explain technical issues in a way that is simple and memorable.
Find the training that fits
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Tailored to you
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Online or in-person
Duration
One day
Tailored to you
Price
£495
per person + VAT
Get a quote
for your bespoke course
Course programmes
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs..
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online or in-person
Duration
Tailored to you
Course programmes
Price
Get a quote
for your bespoke course
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
Individual writing analysis
We'll analyse your writing across 15 different areas
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Duration
One day
Course programmes
Price
£495
per person + VAT
Register your interest
We do not currently have any spaces available for individuals to book on this course.
We usually schedule new course dates around two to three months ahead of the date the course will run. If you would like to be contacted as soon as places on this course become available, then please register your interest below.
What our learners say about us
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