FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

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Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

Our pricing

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Our approach

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Our writing analysis

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AI Ready

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Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

Our story

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Our people

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Our clients

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Courses

Resources

FAQs

About Us

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Be AI ready

You'll see the 'AI ready' badge on our courses. This means the training will equip you with the understanding and confidence to use AI tools effectively in your writing.

You'll get adaptable prompts and practical techniques designed to save you time and improve the results you get from AI – ensuring technology supports, rather than replaces, clear human communication.

Blending AI efficiency with human insight

AI tools are evolving rapidly, changing how we work and write. But their real value is in how you use them. We see AI not as a shortcut around good writing but as a powerful partner.

Use it wisely, and it helps to clarify ideas, challenge thinking and boost your impact. Use it poorly, and ... well, let's just say it can make things rather flat.

That's why our AI-ready courses focus on using these tools intelligently and critically. We'll help you blend AI's efficiency with essential human skills – enabling you not just to save time, but to think more clearly, write more effectively and communicate with confidence.

Explore AI courses

See how our dedicated introduction to writing with AI and our AI-ready courses can help you harness technology responsibly and effectively.

Writing and AI

Human judgement is vital: AI makes mistakes

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AI can confidently present fiction as fact, misinterpret data or echo biases from its training. Your critical judgement is essential to catch errors and weed out prejudiced language.

Use AI responsibly for better, faster writing

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Used well, AI offers a significant edge. It handles the heavy lifting – drafting, restructuring, summarising or adjusting tone – freeing you up for higher-level thinking.

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AI lacks empathy, nuance and creativity

AI can't replicate human empathy, creative storytelling or nuanced understanding of your audience and context. These remain uniquely human skills.

Strong writing skills matter more than ever

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AI generates content quickly but often produces bland results. Knowing what makes writing effective – and why – allows you to guide AI and refine its output for real impact.

Writing is thinking 

We sometimes talk about the importance of thinking before you write. But the fact is, writing is thinking. Writing isn't just about sharing ideas, it's fundamental to developing them.

The act of writing helps to clarify your thoughts, deepen understanding and spark new insights. It activates key brain areas, making complex ideas easier to grasp and remember. It provides space to reflect, fostering creativity and helping you connect disparate concepts. 

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Think

Critically, writing forces you to examine your own thinking – spotting gaps, testing assumptions and refining your arguments. This human process is invaluable when clarity and originality matter. AI excels at speed and structure, but the real power comes from collaboration. First shape your thinking through writing, then use AI strategically to refine and streamline your message.

Discover how AI can enhance your writing process

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Courses

Explore our specialist courses: created to help you integrate AI tools with confidence, for efficient, effective writing at work.

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Resources

Find our latest insights and tips for better business communication with AI in our expert resources area.

Featured course

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High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

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Bid, tender and sales-proposal writing

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Writing exceptional board reports

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Policy and procedure writing

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Storytelling in business

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High-impact business writing with AI

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Greta Solomon

Rethinking creativity: a Q&A with Greta Solomon

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Is AI making our writing better – or worse? PR After Hours interview

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Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

Bids and proposals

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AI

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Business writing essentials

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Writing to the board

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Writing to customers

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Writing for marketing

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Technical writing

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Professional email writing

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Business report writing

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Corporate communications

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