Featured course

Gary delivering a business-writing course

High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

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Bid, tender and sales-proposal writing

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Writing exceptional board reports

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Policy and procedure writing

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Storytelling in business

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High-impact business writing with AI

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Greta Solomon

Rethinking creativity: a Q&A with Greta Solomon

Interview still of host J. Alex Greenwood and guest Rob Ashton, with YouTube play button

Is AI making our writing better – or worse? PR After Hours interview

More from the blog

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Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

Bids and proposals

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AI

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Business writing essentials

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Writing to the board

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Writing to customers

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Writing for marketing

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Technical writing

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Professional email writing

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Business report writing

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Corporate communications

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FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

Explore our FAQs

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Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

Our pricing

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Our approach

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Our writing analysis

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Coaching enquiry

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AI Ready

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Emphasis is the UK’s leading communication training company, offering specialist learning programmes and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

Our story

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Our people

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Our clients

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Case studies

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Courses

Resources

FAQs

About Us

Andy Foote

Andy is a LinkedIn coach specialising in content strategy. He has developed and tested multiple LinkedIn techniques which maximise results for busy professionals looking to get the best results from the LinkedIn ecosystem.

Andy created his ‘Optima Blue’ community in January 2023 to share best practices and provide solopreneurs and business owners with LinkedIn visibility, support and insights.

A lawyer by training, his professional experience includes recruitment, HR consulting, career transition coaching and teaching. He has worked with a wide variety of clients in many different industries, globally, over the past two decades.

How to sell yourself on LinkedIn

Knowledge Hub, Writing for marketing

The rules of engagement on LinkedIn

Knowledge Hub, Writing for marketing

Your LinkedIn content strategy: 8 post types and the smartest ways to use them

Knowledge Hub, Writing for marketing