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Marketing
Posted by: Stephanie Joy Hubbard
29 / 11 / 22
Employee spotlights are a great way to engage other employees and tell the world about the good stuff going on inside your organisation. Want to shout about your amazing culture? Attract the best new talent? Even demonstrate your commitment to sustainability or diversity and inclusion? There’s no better way to do all these things (and […]
20 / 10 / 22
In today’s world, our attention is a commodity. We have all kinds of messages constantly competing for it every day. But what makes some communications cut through and others fall flat? I’ll let you in on the secret: it’s about the power of the message. And how quick and easy it is to grasp that […]
31 / 08 / 22
Content really does rule the world. It’s no longer a question of how content fits into a marketing plan – content IS the marketing plan. And today, the most successful content strategies are omnichannel. They’re the ones that create a seamless journey for the customer across all channels and touchpoints, on- and offline. In this […]
21 / 07 / 22
We are constantly bombarded with emails, messages, notifications and information every second of our waking lives – in our personal lives and at work. But what if it’s your job to pique someone’s interest enough at work that they’ll carve out a little piece of attention for you and your message? It’s no easy task. […]
30 / 05 / 22
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising request, or even an internal company email, a good CTA is what will motivate your readers to take action. But how do you ensure a CTA is compelling, clear and stands […]
21 / 02 / 22
When you want the world to know about your event, news, product, brand or service, you’ll be aiming for press coverage. That means getting your story picked up by journalists. The first step to achieving that is, of course, writing a great press release. But that’s just the beginning: now you need to get strategic. […]
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