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Marketing
Posted by: Stephanie Joy Hubbard
21 / 02 / 22
When you want the world to know about your event, news, product, brand or service, you’ll be aiming for press coverage. That means getting your story picked up by journalists. The first step to achieving that is, of course, writing a great press release. But that’s just the beginning: now you need to get strategic. […]
27 / 01 / 22
Presenting a marketing proposal is like putting a little bit of your soul out there for critique. When you show your thinking to a client, you want them to see themselves in the challenges you lay out and you want them to be excited by your ideas. Ultimately, you want them to buy into it […]
05 / 08 / 21
What are you aiming to achieve with the content you put out as a business? You want engagement from your customers, followers, audience or subscribers, right? You may want to educate or inspire them – to encourage their loyalty and make them feel more invested in your organisation’s mission. Ultimately, you may want the chance […]
06 / 07 / 21
It’s easy to imagine that stories are for bedtime reading, not business writing. But there’s good reason to challenge that assumption. Using some of the classic elements and structures of storytelling will appeal to an intrinsic and emotional part of your audience’s minds, and make many things you write or present at work more effective […]
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