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Marketing
Posted by: Stephanie Joy Hubbard
31 / 08 / 22
Content really does rule the world. It’s no longer a question of how content fits into a marketing plan – content IS the marketing plan. And today, the most successful content strategies are omnichannel. They’re the ones that create a seamless journey for the customer across all channels and touchpoints, on- and offline. In this […]
21 / 07 / 22
We are constantly bombarded with emails, messages, notifications and information every second of our waking lives – in our personal lives and at work. But what if it’s your job to pique someone’s interest enough at work that they’ll carve out a little piece of attention for you and your message? It’s no easy task. […]
30 / 05 / 22
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising request, or even an internal company email, a good CTA is what will motivate your readers to take action. But how do you ensure a CTA is compelling, clear and stands […]
21 / 02 / 22
When you want the world to know about your event, news, product, brand or service, you’ll be aiming for press coverage. That means getting your story picked up by journalists. The first step to achieving that is, of course, writing a great press release. But that’s just the beginning: now you need to get strategic. […]
27 / 01 / 22
Presenting a marketing proposal is like putting a little bit of your soul out there for critique. When you show your thinking to a client, you want them to see themselves in the challenges you lay out and you want them to be excited by your ideas. Ultimately, you want them to buy into it […]
05 / 08 / 21
What are you aiming to achieve with the content you put out as a business? You want engagement from your customers, followers, audience or subscribers, right? You may want to educate or inspire them – to encourage their loyalty and make them feel more invested in your organisation’s mission. Ultimately, you may want the chance […]
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