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Posted by: Stephanie Joy Hubbard
05 / 08 / 21
What are you aiming to achieve with the content you put out as a business? You want engagement from your customers, followers, audience or subscribers, right? You may want to educate or inspire them – to encourage their loyalty and make them feel more invested in your organisation’s mission. Ultimately, you may want the chance […]
06 / 07 / 21
It’s easy to imagine that stories are for bedtime reading, not business writing. But there’s good reason to challenge that assumption. Using some of the classic elements and structures of storytelling will appeal to an intrinsic and emotional part of your audience’s minds, and make many things you write or present at work more effective […]
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