Marketing

Posted by: Stephanie Joy Hubbard

06 / 07 / 21

The importance of storytelling in business writing and how to do it well

It’s easy to imagine that stories are for bedtime reading, not business writing. But there’s good reason to challenge that assumption. Using some of the classic elements and structures of storytelling will appeal to an intrinsic and emotional part of your audience’s minds, and make many things you write or present at work more effective […]