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Emphasis is the UK’s leading communication training company, offering specialist learning programmes and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

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About Us

Writing effective strategy documents

If you want to grow your business or change its direction, the best way to plan it, share it and ensure it happens is to create a strategy document.

Gary delivering a business-writing course

Overview

If you want to grow your business or change its direction, the best way to plan it, share it and ensure it happens is to create a strategy document.

But for your team to express the vision for your organisation, their writing must be clear and compelling – balancing the persuasive with the practical. And with active, assertive writing, they can engage their audience and gain their confidence and investment.

Of course, vision without action is simply a pipe dream. So we’ll also show your team how to tie objectives to concrete actions. Delegates will also learn how to present and position the metrics necessary to hold everyone accountable – and achieve your aims.

Outcomes

On this course, your team will learn how to:

  • plan and structure their document with the reader in mind
  • tie objectives to concrete actions
  • create clear, compelling and persuasive writing to inspire and engage
  • make effective use of figures, data and metrics to stay accountable
  • write a punchy executive summary that sums up the vision, objectives and strategy
  • tailor writing to their audience, whether that’s internal, shareholders or the public.

A key feature of this course is that all attendees receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.

Who's it for?

Anyone who contributes to a company strategy document, whether it’s for internal stakeholders, shareholders or the public.

Find the training that fits

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.

Tailored to you

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback with personalised insights embeds learning

N
N

AI writing

Learn how to get the most from AI tools: supercharge your writing without losing your human edge

N
N

Tailored content

Course content built around your specific learning objectives

K
N

Real-world examples

Activities and exercises modified to use your team's documents

K
N

Where

Online virtual classroom

Online or in-person

Duration

One day

Tailored to you

Price

£495

per person + VAT

Get a quote

for your bespoke course

Course programmes

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs..

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback with personalised insights embeds learning

N
N

AI writing

Learn how to get the most from AI tools: supercharge your writing without losing your human edge

N
N

Tailored content

Course content built around your specific learning objectives

N

Real-world examples

Activities and exercises modified to use your team's documents

N

Where

Online or in-person

Duration

Tailored to you

Course programmes

Price

Get a quote

for your bespoke course

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

Individual writing analysis

We'll analyse your writing across 15 different areas

N
N

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback with personalised insights embeds learning

N
N

AI writing

Learn how to get the most from AI tools: supercharge your writing without losing your human edge

N
N

Tailored content

Course content built around your specific learning objectives

K

Real-world examples

Activities and exercises modified to use your team's documents

K

Where

Online virtual classroom

Duration

One day

Course programmes

Price

£495

per person + VAT

Register your interest

We do not currently have any spaces available for individuals to book on this course.

We usually schedule new course dates around two to three months ahead of the date the course will run. If you would like to be contacted as soon as places on this course become available, then please register your interest below.

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