Writing for internal audiences
Keeping internal stakeholders engaged can boost staff-retention levels, increase productivity and minimise risk from non compliance with key internal procedures.
Overview
Keeping internal stakeholders engaged can boost staff-retention levels, increase productivity and minimise risk from non-compliance with key internal procedures. It’s as important to get your messaging right internally as it is when dealing with the public, customers, or the media.
On this course, we’ll show your team how to do this, whether they’re writing emails or an internal newsletter, creating user guides for staff, or updating the company intranet. They’ll learn essential skills, including writing with empathy for employees, achieving positive outcomes when delivering bad news and writing for different channels, such as intranet, instant message platforms and email.
Outcomes
On this course, your team will learn how to:
- strip away the jargon to make content accessible and easy to read for all internal audiences
- engage their audience and put key information first
- build a logical structure for all internal communications
- think about the audience they are writing for (such as the level or location of staff) and tailor their communications accordingly
- use different channels effectively
- deliver key messages – whether good or bad – in a way that achieves a positive response from your employees
- avoid common grammar traps and proofread communications for errors.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.
Who's it for?
Any team who need to write for internal stakeholders, in any kind of organisation.
Find the training that fits
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Tailored to you
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Online or in-person
Duration
One day
Tailored to you
Price
£
per person + VAT
Get a quote
for your bespoke course
Course programmes
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs..
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online or in-person
Duration
Tailored to you
Course programmes
Price
Get a quote
for your bespoke course
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
Individual writing analysis
We'll analyse your writing across 15 different areas
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Duration
One day
Course programmes
Price
£
per person + VAT
Register your interest
We do not currently have any spaces available for individuals to book on this course.
We usually schedule new course dates around two to three months ahead of the date the course will run. If you would like to be contacted as soon as places on this course become available, then please register your interest below.
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