Writing inspiring thought leadership articles
Effective thought leadership content can position you as an authority in your field, win business and even influence other business leaders – and the future of your industry.
Overview
Effective thought leadership content can position you as an authority in your field, win business and even influence other business leaders – and the future of your industry.
But writing articles that stand out from the noise and cement your status as a true thought leader can be a challenge. How can you make sure your content is fresh, topical and timely? How can you give well-worn topics new life? And how do you set yourself apart from the hundreds of other voices?
This training covers all this and more. It will show your team how to use storytelling and journalistic techniques to translate their in-depth knowledge and research into accessible, engaging, commercially viable content that stands out.
Outcomes
On this course, your team will learn how to:
- turn in-depth research and knowledge into compelling thought leadership articles
- plan articles with their target readers in mind
- be ready with content so they can be first to comment at the critical moment
- ensure key points are communicated to the reader – not buried at the end
- capture attention from the start and leave readers with a memorable ending
- use journalistic techniques to hook readers and make well-worn content engaging in new ways
- cut waffle and abstractions to write with authority and make an impact with thought leadership that stands out
- construct a persuasive argument to influence other authorities and industry leaders.
A key feature of this course is that all attendees receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.
Who's it for?
Anyone who has to write thought leadership articles, knowledge papers or white papers.
Find the training that fits
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Tailored to you
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Online or in-person
Duration
One day
Tailored to you
Price
£495
per person + VAT
Get a quote
for your bespoke course
Course programmes
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs..
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online or in-person
Duration
Tailored to you
Course programmes
Price
Get a quote
for your bespoke course
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
Individual writing analysis
We'll analyse your writing across 15 different areas
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Duration
One day
Course programmes
Price
£495
per person + VAT
Register your interest
We do not currently have any spaces available for individuals to book on this course.
We usually schedule new course dates around two to three months ahead of the date the course will run. If you would like to be contacted as soon as places on this course become available, then please register your interest below.
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