Writing to influence policy
Turning in-depth research into compelling reports that will inform and influence policymakers requires clear, concise and persuasive writing.
Overview
Turning in-depth research into compelling reports that will inform and influence policymakers requires clear, concise and persuasive writing.
But an academic writing style and a failure to focus on the reader’s needs can mean crucial recommendations end up lost in overlong and unstructured prose. This doesn’t have to happen with the reports your team produces.
We’ll help your team to identify their key messages and the ‘so what’ factor in their reports, to give them the targeted impact they need to effect change. By profiling their audience and learning how to adapt their writing for their intended readers, your team will make sure their research and analysis will be understood – and acted on.
Outcomes
On this course, your team will learn how to:
- identify compelling key messages and put recommendations up front
- strip out overly academic writing and adopt a succinct, punchy style
- write in clear, straightforward language suited to the intended readers
- plan and build an effective structure in order to inform
- structure a persuasive argument in order to influence
- know what to put in – and what to leave out – to make their case
- use graphics and data effectively to support the narrative
- write in a consistent voice, using your house style.
A key feature of this course is that all attendees receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.
Who's it for?
Anyone who has to write to inform or advise policymakers at governments, public bodies, NGOs, think tanks, charities or any other organisation.
Find the training that fits
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Tailored to you
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Online or in-person
Duration
One day
Tailored to you
Price
£495
per person + VAT
Get a quote
for your bespoke course
Course programmes
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs..
For groups
Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online or in-person
Duration
Tailored to you
Course programmes
Price
Get a quote
for your bespoke course
For individuals
Book one to three people on one of our public courses. With a maximum of eight learners per course.
Individual writing analysis
We'll analyse your writing across 15 different areas
Individual writing analysis
We'll analyse each attendee's writing across 15 different areas
Expert trainers
Each with 15+ years' experience as professional writers, editors and coaches
Individual coaching
Expert one-on-one feedback with personalised insights embeds learning
AI writing
Learn how to get the most from AI tools: supercharge your writing without losing your human edge
Tailored content
Course content built around your specific learning objectives
Real-world examples
Activities and exercises modified to use your team's documents
Where
Online virtual classroom
Duration
One day
Course programmes
Price
£495
per person + VAT
Register your interest
We do not currently have any spaces available for individuals to book on this course.
We usually schedule new course dates around two to three months ahead of the date the course will run. If you would like to be contacted as soon as places on this course become available, then please register your interest below.
What our learners say about us
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