How to write a sales proposal: an audio guide

Sales proposals are the lifeblood of many businesses, but a poorly written one can kill a sale stone dead.

The good news is that you only need to be a little bit better than the competition to win the contract. If most people are writing weak or average bids and proposals, then making a few improvements to yours will immediately help you stand out from the crowd.

Start here with our four-minute audio clip, How to write a winning sales proposal. It features Emphasis Chief Executive Rob Ashton offering his advice on:

  • how to make your proposal stand out
  • how to avoid the common traps
  • using the ‘four Ps’ formula to build a persuasive argument.

Emphasis offers specialist training to help you master the art of writing proposals. Find out more on our course, High impact tender and sales proposals.

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