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High-impact business writing with AI

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Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

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Business report writing

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Bid, tender and sales-proposal writing

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Writing exceptional board reports

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Policy and procedure writing

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Storytelling in business

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High-impact business writing with AI

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Why humans beat the bots at creativity

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Is AI making our writing better – or worse? PR After Hours interview

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Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

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Bids and proposals

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Business report writing

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Business writing essentials

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Corporate communications

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Professional email writing

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Technical writing

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Writing for marketing

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Writing to customers

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Writing to the board

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Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

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Bids and proposals

Articles and resources from bid specialists to help you plan, write and manage winning bids and proposals

All articles

How to create strong tender responses with subject matter experts

Business proposals: start where the reader is

Tender responses 101: win themes and USPs

Five things to remember when writing your first bid

Put yourself in pole position to win the biggest deals using thought leadership

Nine ways to win more work with your bids

Executive summaries for bids and proposals: a Q&A

What is ego depletion and why every bid writer needs to know

Is your bid presentation pushing prospects into the cold?

Quick questions

For those answers that don't need a full article

The pre-qualification questionnaire (or PQQ) comes out before the tender, and potential suppliers complete it. Its main purpose is to help the buyer identify any would-be suppliers who don’t fit the basic requirements of the contract. Those suppliers then wouldn’t go on to submit a tender, so both the supplier and buyer save time and money they’d otherwise waste. The PQQ has now essentially been replaced by the standard selection questionnaire (SQ). The terms are still sometimes used interchangeably. You can learn more about PQQs/SQs here.
A bid library is an archived resource of responses and supporting material from previous tenders. You can use the material for reference as you write new tender responses or reuse sections of copy for subject areas common to most tenders.
This falls into the ‘How long is a piece of string?’ category of questions. There is no one answer here, but often you’ll be told how long your grant proposal should be by the potential funder. If there’s no guidance on length, essentially your proposal should be (only) long enough to succinctly make your case and provide the necessary information. Aim to be as succinct as possible, and be careful not to pad with waffle or anything that doesn’t further your case.
Ah, you’ve heard about the Four Ps structure! To answer your question: yes, absolutely. And that’s good. At that initial stage, what you’re trying to do is to get them nodding – and to see that you’ve been listening and have understood exactly what it is they want to fix or change. Once you’ve done that, you’re in the strongest position to tell them why your solution will solve the problem they have or create the result they want.

Useful resources

Prompting success

The Boardroom Advantage

Report briefing template

Proofreading checklist

Case studies

See how we've helped our clients