Welcome to the blog – advice, opinions and musings on how to make words work
As a journalist, PR consultant, author, poet and communications trainer, Greta Solomon has built a career on her creativity. Now she loves showing others how they can unlock their own. We sat down for a chat about creativity myths, how a creative mindset helps you at...
Creativity is probably one of the most misunderstood concepts in the professional world. When we hear the word, we tend to think of great artists,...
I started writing this just after finishing a phone call with a customer service agent. The conversation lasted no more than five minutes. And the...
With a host of new AI tools at our disposal, applying for a job has never been easier. At the same time, candidates are finding it harder than ever...
When many people set out to write a report or proposal, they start with a standard template or adapt a...
I hope you are well. No, really – I do. But have you ever noticed how those five words have become the default opener for almost every email? Why do...
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You might think of artificial intelligence mainly as a new way to draft short emails or outline reports in seconds. If you do, you're in good...
AI is already transforming how many of us write. But evidence is beginning to emerge that it may also be harming our organisations in a way that...
I’ll never forget the first time I was asked to write a report. I had recently graduated and was two months into a new job with the Environmental...
Simplicity is often misunderstood and underrated. One of the biggest myths in business writing is that complex topics need complex documents. The...
Years ago, not long after I started Emphasis, I found myself in conversation with a young training manager for one of the UK’s biggest companies. We...
Many of us are still hoovering up pine needles from the living room carpet. There may even be a lone chocolate rattling around the Quality Street...
Disappointingly, the good people at the Oxford English Dictionary have chosen not to name Documentese as their 2024 Word of the Year. But as their...
There’s one critical problem with most articles and videos on ChatGPT. And it’s glaringly obvious to anyone who works in a sizeable organisation....
I faced a slightly awkward moment in a meeting recently. Some consultants were presenting their ideas to me, but I stopped them five seconds into...
A colleague had a bizarre experience recently. While browsing the website of a well-known electrical-goods company, she idly clicked the Get Help...
Some rules are made to be broken – even ones that I laid down just a few weeks ago. You know how I said recently that it's usually best to put your...
How much do big words and flowery phrases really impress our peers? A lot less than many people think, it seems. I've talked before about the...
Have you ever wondered why you can never seem to get a document written until its deadline is looming? You might have been paralysed by writer's...
I confess that I can be a little paranoid at times. And never more so than when I'm sending important emails. It usually goes something like this....
A client contacted us recently while still recovering from a mild trauma. He was the head of risk at an investment bank and had just finished...
If you ever struggle with writing at work, take comfort in knowing that to do it at all should be impossible. In fact, the whole idea of...
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