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Gary delivering a business-writing course

High-impact business writing with AI

Courses

Explore our range of courses, covering all topic areas of writing at work.

Choose from three formats: prescheduled trainer-led courses open to anyone, self-paced online learning and tailored in-house courses built around your needs.

Popular courses

Business report writing

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Bid, tender and sales-proposal writing

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Writing exceptional board reports

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Policy and procedure writing

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Storytelling in business

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High-impact business writing with AI

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Resources

Whether your next task is a report, a press release or a presentation, a little help goes a long way. Find actionable, expert guides and tips in our Knowledge Hub.

AI

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Bids and proposals

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Business report writing

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Business writing essentials

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Corporate communications

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Professional email writing

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Technical writing

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Writing for marketing

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Writing to customers

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Writing to the board

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FAQs

You’ll find answers to the most common questions we get about our training on this page. If we haven’t answered your question, you can submit it there. 

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Useful information

If you’re considering our training, these pages will give you a fuller picture of what we do and how we do it – and how it can help you or your team.

Our pricing

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Our approach

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Our writing analysis

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Coaching enquiry

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AI Ready

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Emphasis is the UK’s leading business-writing training company, offering specialist business-writing training and consultancy services to private and public sector organisations all over the world.

About us

Emphasis has been training companies and individuals in how to make their communication work for 25 years. Find out more about our story and our work below.

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Courses

Resources

FAQs

About Us

Bid, tender and sales-proposal writing

Well-written bids and proposals are key to securing new business. With the right techniques, you can create a strong, persuasive case that gets your prospect to ‘yes’.

Overview

Well-written bids and proposals are key to securing new business. With the right techniques, you can create a strong, persuasive case that gets your prospect to ‘yes’.

That’s why we developed this course. It will give you a comprehensive understanding of the best practices of bid and proposal writing – making sure your writing skills don’t stand between you and winning your next contract.

Successful bids, proposals and tenders are your greatest allies in securing new business. But writing winning bids and proposals is a complex skill. This intensive, practical course will give you and your team a complete understanding of the best practices in bid, proposal and tender writing, ensuring their writing skills aren’t what’s standing in the way of winning your next contract.

Outcomes

By the end of the training, attendees will be able to:

  • fully answer the questions in a client brief, ITT or RFP
  • engage all readers – from senior executives to compliance teams
  • use win themes and highlight benefits that are meaningful to the client
  • write in plain English and incorporate the right tone of voice for your company
  • avoid misusing ‘boilerplate’ text
  • bring together multiple contributions to make a winning argument
  • spot embarrassing errors in a bid before it’s sent to the client.

All attendees will also receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.

Who's it for?

Our bid-writing course is suitable for anyone who has to write persuasively to win business.

For in-house group courses, we can tailor the content to your team’s needs and the ITTs/RFPs you respond to.

Find the training that fits

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.

Tailored to you

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback with personalised insights embeds learning

N
N

AI writing

Learn how to get the most from AI tools: supercharge your writing without losing your human edge

N
N

Tailored content

Course content built around your specific learning objectives

K
N

Real-world examples

Activities and exercises modified to use your team's documents

K
N

Where

Online virtual classroom

Online or in person at
your chosen venue

Duration

One day

Tailored to you

Price

£495

per person + VAT

Get a quote

for your bespoke course

Course programmes

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.

For groups

Train four or more people (up to your whole organisation) with in-house training designed for your team and your needs.

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback for each learner to ensure lasting improvements

N
N

AI writing

Learn how to get the most from AI tools: supercharge your writing without losing your human edge

 

N
N

Tailored content

Course content built around your specific learning objectives

N

Real-world examples

Activities and exercises modified to use your team's documents

N

Where

Online or in person at
your chosen venue

Duration

Tailored to you

Course programmes

Price

Get a quote

for your bespoke course

For individuals

Book one to three people on one of our public courses. With a maximum of eight learners per course.

 

Individual writing analysis

We'll analyse each attendee's writing across 15 different areas

N
N

Expert trainers

Each with 15+ years' experience as professional writers, editors and coaches

N
N

Individual coaching

Expert one-on-one feedback for each learner to ensure lasting improvements

N
N

AI writing

Supercharge your writing learn, get the most from AI tools without losing your human edge  

N
N

Tailored content

Course content built around your specific learning objectives

K

Real-world examples

Activities and exercises modified to use your team's documents

K

Where

Online virtual classroom

Duration

One day

Course programmes

Price

£495

per person + VAT

Book now

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